Big Data Analysis for the Greater Good: Dell EMC & the 100,000 Genome Project

Wolfgang Mertz

CTO of Healthcare, Life Sciences and High performance Computing

It might seem far-reaching to say that big data analysis can fundamentally impact patient outcomes around cancer and other illnesses, and that it has the power to ultimately transform health services and indeed society at large, but that’s the precise goal behind the 100,000 Genome Project from Genomics England.

DNA backgroundFor background, Genomics England is a wholly-owned company of the Department of Health, set up to deliver the 100,000 Genomes Project. This exciting endeavor will sequence and collect 100,000 whole genomes from 70,000 NHS patients and their families (with their full consent), focusing on patients with rare diseases as well as those with common cancers.

The program is designed to create a lasting legacy for patients as well as the NHS and the broader UK economy, while encouraging innovation in the UK’s bioscience sector. The genetic sequences will be anonymized and shared with approved academic researchers to help develop new treatments and diagnostic testing methods targeted at the genetic characteristics of individual patients.

Dell EMC provides the platform for large-scale analytics in a hybrid cloud model for Genomics England, which leverages our VCE vScale, with EMC Isilon and EMC XtremIO solutions. The Project has been using EMC storage for its genomic sequence library, and now it will be leveraging an Isilon data lake to securely store data during the sequencing process. Backup services are provided by EMC’s Data Domain and EMC Networker.

The Genomics England IT environment uses both on-prem servers and IaaS provided by cloud service providers on G-Cloud. According to an article from Government Computing, “one of Genomics England’s key legacies is expected to be an ecosystem of cloud service providers providing low cost, elastic compute on demand through G-Cloud, bringing the benefits of scale to smaller research groups.”

There are two main considerations from an IT perspective around genome and DNA sequencing projects such as those being done by Genomics England and others: data management and speed. Vast amounts of research data have to be stored and retrieved, and this large-scale biologic data has to be processed quickly in order to gain meaningful insights.

Scale is another key factor. Sequencing and storing genomic information digitally is a data-intensive endeavor, to say the least. Just sequencing a single genome creates hundreds of gigabytes and the Project has sequenced over 13,000 genomes to date, which is expected to generate ten times more data over the next two years. The data lake being used by Genomics England allows 17 petabytes of data to be stored and made available for multi-protocol analytics (including Hadoop).

For perspective, 1 PB is a quadrillion bytes – think of that as 20 million four-drawer filing cabinets filled with text. Or, considering the Milky Way has roughly two hundred billion stars in its galaxy, if you count each single star as a single byte – it would take 5,000 Milky Way galaxies to reach 1PB of data. It’s staggering.

The potential of being able to contribute to eradicating disease and identify exciting new treatments is truly awe inspiring.  And considering the immense scale of the data involved – 5,000 galaxies! – provides new context around reaching for the stars.



IBC 2016: Takeaways from the Year’s Biggest Broadcast Event

Tom "TV" Burns

CTO, Media & Entertainment at EMC


Ah, Amsterdam…famed for its tulip fields, wooden clogs, bicycle rides through the city, and an annual industry gathering that unites more than 55,000 media and entertainment professionals to discuss the challenges and opportunities facing the world of broadcasting.

The International Broadcasting Convention (IBC) is always a great opportunity to connect with our global customers, partners and hear about the major developments taking place in media & entertainment today.

This was my 4th time attending IBC and, as at previous conferences, there was no shortage of exciting product announcements, customer and partnership wins, and spirited discussions about what’s ahead for us in the coming year(s). Here’s a high-level snapshot of the major trends I saw at IBC this year:


Enterprise IT Shaping M&E’s Migration to IP

We continue to see progress in the migration to all IP workflows, and this evolution is taking shape with lessons from enterprise IT. In an industry where flexibility and agility are key, proprietary media hardware will quickly become a roadblock to the next generation of simplicity.

I had the opportunity to visit the IBC IP Interoperability Zone, which featured more than 30 diverse demos of verified technical interoperability over IP. The new initiative was developed by the Alliance for IP Media Solutions (AIMS) and the International Association of Broadcasting Manufacturers (IABM), with a shared vision (as expressed by Peter White, IABM CEO in an article from SVG) to “remove the roadblock that uncertainty over standards and interoperability has put in the way of end-users’ decisions to transition to the many potential operating and cost benefits of IP technology in the broadcast production chain.”

Potential, not pixels, is what matters

I think the next significant growth area in the M&E space will be around data analytics, particularly in light of how “TV” as we know it has evolved. Further, machine learning (AKA AI or deep learning), is becoming increasingly sophisticated particularly around the areas of video search.

Look at the ways that televisions themselves at been evolving. Even as recently as a few years ago, when it came to buying a TV (or any ”entertainment viewing device,” for that matter), what mattered most was the picture quality. Screens were still relatively large and bulky in size and resolution was often the primary consideration for consumers. Those buying factors have changed, to where we think of TV (again, “entertainment viewing devices”) more as a sophisticated media hub than just a humble television. Long gone are the days of “appointment viewing,” where viewers had a specific day and time to watch a program before it was gone forever. Today the conversation is around USB ports, storage, networking, wireless connectivity and on-demand viewing, just for starters.

In fact, I’d like to designate NHK for “T.V. Burns Top Pick for Best Demo at IBC” for their awe-inspiring 130″ 8K display screen f(made up of 4x4K OLED panels) that was just 2mm thick, including bezel! Talk about taking your next weekend movie night to the next level!

Virtual Reality (VR) Closer to Becoming Actual Reality

VR was everywhere at IBC, with myriad demos, launches and partnerships being announced that will ultimately bring us all one step closer to experiencing true VR. The fact is that the way that consumers experience programming is fast becoming richer and more lifelike than ever. It’s not far-off to say that soon we’ll no longer “watch” TV but rather “experience” it through full video and audio immersion with a 360 view of our content.

Notably at IBC, Kaltura launched the VR Alliance, in conjunction with founding partners Inception, 24i Media, Encompass and Harmonic. The “Future Zone” on the exhibit floor was incredibly popular, with attendees being able to interact with realistic avatars via LiveLike, and an interactive cooking show from BBC R&D (Cook-Along Kitchen Experience, or CAKE) that adjusts the content in real-time to align with the viewer’s cooking.

The World Gets Smaller

Consolidation and partnership were definitely in the air at IBC, with a slew of acquisition announcements coming out around the event. Rovi closed its $1.1B acquisition of TiVo; Blackmagic Design bought both Fairlight and Ultimatte; Ross Video announced the acquisition of Abekas, Inc.; and Telestream announced the acquisition of UK-based Quality Control (QC) technology specialist, Vidcheck. In partnership news, Ericsson and Google joined forces to combine Ericsson’s MediaFirst platform into Google’s Android TV ecosystem.

If you were at IBC – or if you were monitoring developments from home – what were your favorite announcements and developments? Let us know what you think the next year will bring for the M&E space after this year’s event.

The New Isilon All-Flash Scale-Out NAS: Revolutionary File Storage That’s All About the Software

David Noy

VP Product Management, Emerging Technologies Division at EMC

161001-isilon-bold_front_sm2The topic of flash in the data center is a hot one, and you may have your own views. But to truly get a handle on everything flash can do for you, it helps to understand what’s driving all the excitement. Because there’s more to it than you might realize.

Two things are going on. First, SSDs are replacing spinning disks, increasing reliability and lowering costs while density keeps climbing. Now you can get flash storage that has an 8x higher density than was possible not too long ago. Second, the ongoing data explosion causes storage requirements to nearly double every two years—and 80% of this new data is unstructured.

Increased performance demands from powerful, next-generation applications that use all this unstructured data mean that they too need flash technology. Billions of devices connected to the Internet of Things inundate companies of all sizes with unprecedented amounts of data to which they need fast, secure access. At the same time, innovation has expanded the term “mission-critical” in unforeseen ways. For example, in the media and entertainment sector, the need for lightning-quick access to data has grown enormously as changes in consumer behaviors drive changes in business models.

Now, with the introduction of Isilon All-Flash Scale-Out NAS, you have an unprecedented opportunity to take advantage of flash for all of your critical unstructured data workloads.


Going Beyond Performance

All-flash storage helps address the need for extreme performance. Unfortunately, most all-flash solutions available today are focused on support of block-based data applications, which represent just 20% of most businesses’ data. While some vendors have recently introduced all-flash NAS products, they’re typically early versions that lack the enterprise capabilities organizations need when it comes to data protection, security and management. The Dell EMC Isilon All-Flash solution is different. Very different.

What makes Isilon All-Flash truly unique isn’t hardware — the real difference is the software. Isilon All-Flash runs on the same Isilon OneFS operating system that today powers other Isilon platforms and is used successfully by thousands of organizations around the world. Now in its 8th-generation, Isilon OneFS, and its extensive enterprise capabilities, is the reason Isilon is recognized as the #1 scale-out NAS storage platform in the industry. Isilon All-Flash combines the extreme performance of flash with the massive scalability and other vital enterprise-grade capabilities that organizations need:


  • Extreme performance: To support your most demanding unstructured data workloads, Isilon All-Flash delivers up to 250,000 IOPS and 15 GB/s bandwidth per chassis, and a total cluster performance of up to 25M IOPS and 1.5 TB/s bandwidth.
  • Massive scalability: With Isilon All-Flash, you can scale storage capacity from 92 TB to 924 TB in a single 4U chassis, and up to 92.4 PB in a single Isilon cluster.
  • Operational flexibility: Because Isilon All-Flash is powered by the Isilon OneFS operating system with its extensive multi-protocol capabilities (including NFS, SMB, FTP, HDFS, REST, Swift, and HTTP), you can support a wide range of applications and workloads on a single platform.
  • Enterprise data protection: Unstructured data is critical to your business. Isilon All- Flash ensures its integrity and availability with up to N+4 redundancy as well as enterprise-grade backup and disaster recovery.
  • Robust security: Definitely don’t want to compromise here. Options include role-based access control (RBAC), secure access zones, SEC-compliant write once read many (WORM) data protection, file system auditing, and data encryption.
  • Unmatched efficiency: Isilon All-Flash delivers the lowest total cost of data. Storage utilization can exceed 80%, and SmartDedupe can increase effective capacity up to an additional 30%.


Better Economics with Automated Storage Tiering

Another distinct advantage of Isilon All-Flash is the ability to tier data automatically to the most appropriated storage resources. With Isilon SmartPools and CloudPools software, Isilon All-Flash storage solutions can take advantage of policy-based, automated storage tiering to move data automatically to lower-cost tiers—including a choice of cloud storage options—as data ages or becomes less valuable. This enables you to reduce capital expenses and optimize storage resources by reserving Isilon All-Flash storage for your most demanding applications.


Start Your Transformation with Flash Technology for Unstructured Data

You know Dell EMC as the market leader in All-Flash storage and Isilon as the recognized leader in scale-out NAS. Now we’re providing you with the new Isilon All-Flash scale-out NAS storage platform that combines the extreme price/performance advantages of flash technology with the proven efficiency, flexibility and resiliency of Isilon OneFS, the #1 scale-out NAS storage platform in the industry.

Isilon All-Flash will be available in 2017. To receive updates on the launch, visit To pre-order, call your Dell EMC representative today.

Embrace Digital Transformation with Elastic Cloud Storage (ECS) 3.0

Sam Grocott

Senior Vice President, Marketing & Product Management at EMC ETD

Digital Transformation is drastically changing the business landscape, and the effects are being felt in every industry, and every region of the world. For some, the goal of this transformation is to use technology to leapfrog the competition by offering innovative products and services. For others, the focus is on avoiding disruption from new market entrants. Whatever your situation might be, it’s clear that you can’t ignore the change. In a recent study by Dell Technologies, 78% of global businesses surveyed believe that digital start-ups will pose a threat to their organization, while almost half (45%) fear they may become obsolete in the next three to five years due to competition from digital-born start-ups. These numbers are a stark indication of the pressure that business leaders are feeling to adapt or fall by the wayside.

But for IT leaders, this raises an uncomfortable question: Where will you find the money to make this transformation? You’re already under constant pressure to lower IT costs. How can you invest in new technologies while still doing this?

Elastic Cloud Storage (ECS), Dell EMC’s object storage platform, was built to help organizations with precisely this challenge. After being in market for just under two years, the latest release, ECS 3.0 is being announced at Dell EMC World today. ECS is a next-generation storage platform that simplifies storage and management of your unstructured data, increases your agility, and most importantly, lowers your costs. Let’s take a look at some of the ways ECS can help modernize your datacenter, clearing the way for you to embrace Digital Transformation.

Simplify and Accelerate Cloud-Native Development

The success of companies like Uber and AirBnB has highlighted the transformative power of “cloud native” mobile and web apps. Enterprises everywhere are taking note – in the previously mentioned Dell Technologies survey, 72% of companies indicated that they are expanding their software development capabilities. Often, these software development efforts are directed towards “cloud-native” applications designed for the web and mobile devices.

ECS is designed for cloud-native applications that utilize the S3 protocol (or other REST-based APIs like OpenStack Swift). ECS natively performs many functions like geo-distribution, ensuring strong data consistency and data protection, freeing up application developers to focus on what moves their business forward. This greatly increases developer productivity, and reduces the time to market for new applications that can unlock greater customer satisfaction, as well as new sources of revenue.

Reduce storage TCO and complexity

Legacy storage systems that sit in most enterprise datacenters are struggling to keep up with the explosion in unstructured data. Primary storage platforms are constantly running out of capacity, and it is expensive to store infrequently accessed data on these platforms. Additionally, as many businesses operate on a global scale, data coming in from different corners of the world ends up forming silos, which increase management complexity and lower agility in responding to business needs.
ECS is compatible with a wide range of cloud-enabled tiering solutions for Dell EMC primary storage resources like VMAX, VNX, Isilon and Data Domain.  Additionally, ECS is certified on many 3rd party tiering solutions, which enable it to act as a low cost, global cloud-tier for 3rd party storage platforms. These solutions drive up primary storage efficiency and drive down cost by accessing a lower cost tier with ECS. Tiering to ECS is friction-free, which means that apps or users accessing primary storage don’t have to change any behavior at all.


Tape Replacement

The new ECS dense compute rack D-series increases storage density by more than 60%, making it an ideal replacement for tape archives. The D-Series comes as an eight node system that provides the highest density configurations for ECS at 4.5PB (D-4500) and 6.2PB (D-6200) in a single rack.

These new configurations provide the low cost and scalability benefits of traditional tape solutions, but without the lack of agility, poor reliability, and operational difficulties associated with storing data on tape.  Additionally, ECS makes business data available to BUs in an on-demand fashion. This allows organizations to fully embrace Digital Transformation, which relies on insights mined from business data to create more compelling experiences for customers.

Legacy application modernization

ECS can serve as an ideal storage platform for organizations looking to modernize legacy LoB applications that utilize or generate a large amount of unstructured data. Modifying legacy apps to point to ECS using the S3 (or other REST-based APIs like OpenStack Swift) protocol can help reduce costs, simplify maintenance of the application, and allow them to scale to handle massive amounts of data.

Take the Next Step

Learn more about how ECS can enable your transformation , follow @DellEMCECS on Twitter, or try it out – for free!



IACP: Body Cam Storage Success

Ken Mills

CTO Surveillance & Security

Latest posts by Ken Mills (see all)

Marking the 123rd IACP with Tips to Make Selecting On-Premise Body Cam Storage & Management as Easy as 1, 2, 3

We’re excited to attend the IACP Annual Conference and Exposition in San Diego this week on Oct. 15-18. Each year, thousands of dedicated professionals from federal, state, county, local and tribal agencies attend IACP to learn about the newest intelligence, strategies and tech solutions available to blog1law enforcement.

Among the topics likely to attract attention and spark discussions are body cams and the importance of gathering electronic evidence. With an overwhelming 99 percent of public safety experts agreeing that video surveillance technology will play a significant role in their ability to prevent crime, theft and terrorism over the next five years, it’s more critical than ever to ensure we’re utilizing video data to its potential.

The increase in video data means there is a massive potential for enhanced situational awareness and better intelligence – but only if the data is analyzed.

In honor of the IACP’s 123rd year, we’re sharing tips to help make selecting on-premise body cam storage and management as easy as 1, 2, 3.

1. Beyond Body Cams

While body cams are certainly getting their share of coverage lately, it’s important to remember body cams are just one component of the video data that public safety departments are tasked with managing. Today’s public safety environments also consist of video, surveillance cameras, drones, in-car video, mobile devices and more. Progressive public safety departments must build a data platform that can collect, store and manage these individual pools of data. A common infrastructure provides a more cost-effective storage environment, more control of the data and better security.


2. Costly Clouds

Last month, the Associated Press reported police departments in Indiana and Kentucky have halted the use of body cams, citing new laws that would require the video to be stored longer and thereby significantly increasing the cost. On average, each body cam requires a minimum of 1TB of storage per year. Competing cloud solutions charge over $1,400/year – per camera. For a police department that has 500 body cameras, that can quickly add up, with the cost of storage for body cams totaling approximately $700,000 annually in perpetuity. Department heads trying to maintain budgets and plan for additional personnel to monitor the data should consider alternative storage solutions that cost considerably less to deploy and provide an overall better total cost of ownership.

3. Open to New Solutions

Open platform enables departments to integrate body cam data with the best available industry applications. To avoid the risk of limiting video to a single company’s platform, departments should bypass a closed solution as it may prevent other key applications gaining access to that data. Because the video world is constantly changing, an open platform will enable departments to implement the best solutions today and tomorrow.

Read more about our storage solutions here or visit us at Booth 820 and Booth 5307 at IACP. We look forward to seeing you there!



Survey findings show close alignment with Dell EMC strategy

Charles Sevior

Chief Technology Officer at EMC Emerging Technologies Division

Media Workflow Trends Survey-  Industry Transformation is Underway

Earlier in 2016, Dell EMC commissioned Gatepoint Research to conduct an extensive survey with Media Industry executives.  The survey, entitled Media Workflow Trends yielded some interesting results that point to a good understanding of the pace of change, and the need to stay agile for competitive advantage.

The results of that survey are summarised in a new Infographic, which apart from being much more interesting than a series of pie charts brings to the surface the key themes that align with the technology development strategy of Dell EMC.

Content Storage Demands Are Exploding

I have worked in the media industry for decades, and so this is hardly a surprising finding.  Early in my career, it was commonplace to find production offices full of shelves and compactus storage units.  These were crammed with videotapes. Then there were boxes stacked everywhere – also full of tapes with titles scrawled on the back.  There were colour-coded stickers – “Master”, “Protection Master”, “Edit Copy”, “HOLD”… There was a warehouse full of tapes of various types, even old films.  One thing you learned, is that nothing was ever thrown away (but plenty of things went missing).

Fast-forward to 2016, and most media companies involved in production and distribution of content have shifted to file-based Media Asset Management systems – or at least a media content archive repository.  This has helped to contain the data sprawl into a central location, but it has done nothing to reduce the total storage capacity requirement.  Think about the increasing resolution of content, the increasing number of channels, multiple versions for different delivery platforms and of course the increasing “shoot to use” ratio.  Sports events have increasing number of cameras with retained ISO recordings for highlights and post-match inquiries, Reality TV formats are based on multi-cam techniques to get every reaction from different angles.  Whilst these programs are in production, the storage capacity demands can skyrocket.

Only 3% of our survey respondents replied that storage needs are flat or negative – and 50% responded that the demand for storage capacity is growing rapidly and a major concern.

Multiplatform Content Delivery

Pretty much every major media company is either doing this already, or has a plan to extend their audience reach beyond simple linear broadcast channels in the next few years.  But what is interesting is the increasingly careful way in which media companies are deploying their solutions.

Recognising that the simple approach of outsourcing multiplatform content delivery to a third-party OVP (Online Video Platform) is not very revenue accretive, Media companies are now starting to embrace DIY in order to pull-back some profit margin in what is otherwise a very difficult to monetise delivery strategy.  As we learn more from some of the leaders in this industry – such as MLBAM – we can see the benefits in taking control and managing as much of the content delivery process end to end.  Just like we always did with linear content delivery over terrestrial RF transmitters, satellite transponders and cable TV networks.

One of the key tips is being ready to scale.  As streaming demand spikes and grows with popular content, how can every incremental viewer bring incremental profit – not just rising CDN costs?  Taking a tip from Netflix, you can build a distributed origin and control the CDN deeper into the delivery network.  Dell EMC has repeatedly partnered with some of the leading solution vendors in this space, who make it easier to deploy a well-managed and profitable multiplatform content delivery system.

IP-Based Workflows are here

Most industry commentators seem to get pretty excited about “the death of SDI”, and how soon IP networking can completely replace the dedicated video & audio circuits of the past.  But really, that is just a side show for which we will soon lose interest.  There is no “right or wrong” way to build a media facility.  The engineers and technical architects will select the appropriate technology on a case by case basis as they always have, based on reliability, quality, cost, ease of management etc.  And over time, there will simply be more connections made using IP network technology and fewer using dedicated single-purpose technology.

But what is the end-game?  I see it as moving our media equipment technology stacks (also known as the “rack room” or “central technical facility”) away from dedicated single-purpose vendor solutions built and managed carefully by Broadcast Engineers into a flexible virtualised technology stack that looks identical to a cloud-scale data centre – built and managed by IT and Media Technologists.  It will be open architecture, built on software-defined principles and capable of easy repurposing as the application technology needs of the business shift more frequently than they did in the past.

It is important to select your partners carefully as you make this transition into IP and software-defined.  Dell EMC has deliberately remained vendor neutral and standards-based.  We have aligned with SMPTE and AIMS who we believe are two organisations that have the broad interests of the industry (both end-users and vendors) at heart, and will result in practical, cost-effective and widely-adopted solutions.

As a pioneer and leader in scale-out storage, virtualisation and converged infrastructure, Dell EMC is in a great position to help you avoid costly mistakes during your transition to IP-based workflows.

EMC-Media and Entertainment-Infographic

Click to see the full M&E trends infographic

Ultra-HD Is Coming

Well, it’s already here.  Of course most people shopping for a new flat screen TV today will see that their options include 4K resolution, and are increasingly affordable when compared to the default HD TV resolution.  Some in the industry will say that 4K is unnecessary and is being pushed by the consumer electronics manufacturers – but when has that ever been a different story in the past?  There is no doubt that consumers appreciate improved quality of content, and story-tellers love the creative opportunities afforded by the latest technology.  When we can finally deliver ALL of the aspects of Ultra-HD, such as HDR (high dynamic range), HFR (high frame rates) and multi-channel surround sound that will be one step closer to reality.

At the SMPTE Future of Cinema Keynote during NAB 2016, pioneering movie Director Ang Lee said;

Technology must work for us to help tell the human story.  Whether it is from 2K to 4K, or 24 to 60fps, it improves the sensory experience and as a viewer, you become more relaxed and less judgmental.  We will always be chasing god’s work – which is the natural vision and sensory experience. We are getting closer and learning more about how we communicate with each other.”

In the world of content creation and media distribution, we will increasingly adopt 4K cameras, render graphics and animations at increased resolution and ensure the product we make has an increased shelf life.  This is natural, even if it is happening before we have an ability to deliver this content to our viewers.  And while it is difficult to “rip and replace” cable, satellite and terrestrial networks that are still only shifting from SD to HD with new 4K solutions, OTT content delivery using internet broadband and mobile networks will probably be the way most consumers first access Ultra-HD.

Dell EMC Isilon is a scale-out storage solution that grows in capacity and bandwidth as more nodes combine into a single-volume multi-tier cluster.  We already have numerous customers using Isilon for 4K editing and broadcast today.  As we constantly innovate and bring new technology to market, we continue to deliver to our customers the benefits of Moore’s Law.  The real key to Isilon technology is the way that we deliver platform innovation in an incremental and backward-compatible way – supporting the ability to scale and grow non-disruptively.

Beyond LTO Archiving

I mentioned earlier in this blog how my early career was defined by shelves and boxes of tapes – videotapes everywhere.  I spent time in my day handling tape, winding tape into cartridges, even editing audio and videotape using a razor blade!  The most important machine in the building (a commercial TV station) was the cart machine.  That was because it held all of the commercial 30 second spots, and if those did not play, the TV station did not make money and we would not get paid.

Finally we replaced cart machines and replay videotape machines with hard disk servers that were highly reliable, fast to respond to late changes and very flexible.  So I wonder when we will say it is time to replace the data tape archive library with a cloud store?  Certainly we are all familiar with and probably daily users of one of the biggest media archives in the world (I refer to Google’s YouTube).  Wouldn’t it be great if your company had its own YouTube?  A content repository that was always online, instantly searchable, growing with fresh material and just as easy to use?

So then we get down to cost.  It turns out, that even though they seem cheap, the cost of actually using a public cloud store for long term retention is a lot more expensive than existing data tape technology – especially as the LTO industry brings innovation beyond LTO-6 into the latest LTO-7 data tape format with 6TB native capacity.

But that migration process to move all of your media from one standard to the next is painful and time-consuming – introducing cost, wear & tear and impacting on end-user search & retrieval times from the library.

From our survey respondents, the top features for consideration of a storage solution are performance, scalable capacity and efficient use of resources (floor space, power, personnel).  So if we took those criteria into account, cloud storage should win hands-down – if only the price was right.

Well finally now it is.  Dell EMC has been developing an innovative product called ECS (Elastic Cloud Storage) which meets all of the requirements of a Modern Archive – scalable, multi-site geo-replication, open architecture, software-defined.  And now it is available in a range of hardware platforms that offer the high packing density of large capacity and very efficient hard drives – today 8TB is supported and clearly that native capacity will grow.

Increasingly customers are asking us whether this technology is price competitive with LTO libraries, and whether it is reliable and ready for mission-critical high-value archives.  The answer to both of these questions is yes, and the benefits of moving to your own cloud store are significant (whether you choose to deploy it within your own premises or have it hosted for you).

Cloud Solutions are gathering converts

When you boil it all down, our industry is in transformation from a legacy & bespoke architecture to that of a cloud. The great thing about a cloud, is that it is flexible and can easily change shape, scale and take on new processes and workloads.  And it doesn’t have to be the public cloud.  It can be “your cloud”.  Or it can be a mix of both – which really gives you the best of both worlds.  Public cloud for burst, private cloud for base load and deterministic performance.

Building clouds and bringing technology innovation to industry is what Dell EMC is really good at.  Speak with us to learn more about how to embark on this journey and the choices available to you.


So we find that across the media industry the evolution is underway.  This is a multi-faceted transformation.  We are not just switching from “SD to HD”, we are actually evolving at the business, operations, culture and technology level.

Dell EMC is positioned as an open architecture vendor neutral infrastructure provider offering best in class storage, servers, networking, workstations, virtualisation and cloud management solutions.  Engage with us to secure your infrastructure foundation, to be future-ready, and to simplify your technology environment so that you can focus on what really matters to your business – what makes your offering attractive to viewers (on any platform)



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