InsightIQ 4.0 – the latest in Data Insights for Isilon

Patrick Lynch

Patrick Lynch

Consultant Product Manager at EMC Isilon

Isilon environments are large, powerful and efficient, but sometimes actions by users can negatively impact that performance and efficiency.  In these cases, storage admins need tools to quickly understand what’s going on and who’s doing what and how resources are being used.

We collectively call these needs “Data Insights” and have defined three vectors of innovation to address these needs:

  • Actionable Understanding: quick access to relevant data that helps to understand what’s going on and who’s doing what
  • Improved Storage Utilization: tools to track and manage how resources are being used
  • Personalized Dynamic Information: enabling customers to get exactly the information and value they need out of their Isilon environment

The “showcase application” for Data Insights in your Isilon environment is InsightIQ.  InsightIQ provides easy and powerful drill-down of thousands of real-time performance statistics to help admins quickly interpret and understand what’s going on in their Isilon clusters, and even who’s doing what type of activity.  The screenshot below shows just one example of breaking down a cluster’s network throughput by client.  Mind you this is just the first level of drill down.  You can also apply filters to explore more details about the activity of that top user.  Views like this are available for a wide range of real-time performance metrics including node performance, disk performance, cluster events and more.Insight IQ Dashboard

This week we released version 4.0 of InsightIQ which rolls up all the foundational improvements that were delivered throughout 2015 increasing performance and reliability as well as introducing new capabilities and support for the latest release of OneFS, version 8.0.

The exciting enhancements delivered in InsightIQ v4.0 include:

  • Capacity Utilization Forecast Tool (see screen capture below) at the cluster level that can also be broken out by tier and nodepool to help predict when and what type of resources will be needed to support the growth trends in your Isilon environment.
  • Improved management options for the data collected, stored and analyzed by InsightIQ.
  • Deliver fresher insights on the Isilon File System leveraging the improved FSA (File System Analytics) capability in OneFS 8.0 which was released earlier this month.

Insight IQ Reporting

Best of all, in October 2015, EMC made InsightIQ a zero-cost solution!  This move has encouraged more and more customers to take advantage of the great Data Insights capabilities of their Isilon environments, and positioned them to reap benefits throughout this year as we continue to make improvements to InsightIQ.

Try out InsightIQ today, if you haven’t already started using it!  If you have InsightIQ, upgrade to this newest release and start down the path of improving your Data Insights experience in your Isilon environment.

Is the Media & Entertainment industry in the middle of a major transformation?

Tom "TV" Burns

Tom "TV" Burns

CTO, Media & Entertainment at EMC

Media Companies in 2016 find themselves “in the middle of things”:

  • a “peak TV” environment in which cable channels are bursting with high-quality scripted episodic programming
  • an on-demand subscriber environment that has revolutionized the way consumers find and watch entertainment
  • immersive environments which have changed the grammar of visual storytelling

“We can’t really even call it television anymore…”
When I took this gig as CTO, Media & Entertainment for EMC, one thing that intrigued me about the role was how EMC thought differently about the media industry: they focused on helping media companies create and deliver great stories. We do this by leveraging the evolving concepts from traditional enterprise IT such as software-defined storage and converged infrastructure to provide adaptable carrier-grade solutions and a future-proof infrastructure to their media customers. This year is no different as we’re introducing a host of new features to our flagship Isilon product—features that expand a media organization’s reach from “Edge to Core to Cloud.” (I’ll talk about how this relates to media organizations in a sec…)

“The software-defined media facility”
Broadcasters, advertiser- and subscriber-supported OTT providers, content creators, aggregators and the entire ecosystem of partners and suppliers are really in the “Entertainment Services Delivery” market. Technology infrastructures like software-defined storage and software-defined networking will allow broadcasters to make changes to their workflows programmatically. This is the “new normal” – of adding or migrating new services in days rather than months.

As our media customers have responded to this re-definition of their business, we’ve introduced new features that let them do things they’ve never done before. For example, last year we introduced the concept of a “Media Lake”—essentially a single, high-performance shared resource that let media organizations consolidate their data into a central repository. Rather than copying your data to some other silo, transforming it and copying it back – the idea is to leave your data in one place and execute the value-creation operations (whether it’s encoding, archiving, creative editorial, analytics or what have you) while you leave the data in place – it saves you time, enables collaboration and reduces the possibility of error.

Isilon Media and Entertainment Data Lake
This year we’ve doubled our investment in the idea of a media data lake—announcing “Media Lake 2.0,” which gives our media customers new capabilities that allow productions to extend to “edge” (smaller or remote) locations, optimize their core media operations, and leverage public/private/hybrid clouds.

The new Isilon software upgrades and products being introduced include:

OneFS 8.0—improves availability failover reliability for Isilon storage clusters.  OneFS 8.0 includes multiple features, but the ones that are critical for Media & Entertainment include non-disruptive operating system upgrades, upgrade rollback, and non-disruptive operations.  In addition, OneFS 8.0 incorporates support for SMB3.0 Continuous Availability for increased reliability and availability for Windows clients.

One of our long-standing partners Jeff Snyder Nexio Mediaand premier media industry vendor, Imagine Communications, recently tested OneFS 8.0 in their lab and at one of their customers’ sites.  As a  global leader in video and advertising solutions—nearly half of the world’s video channels traverse through more than three million Imagine Communications products deployed across 185 countries.

That’s why we look to Imagine to give us feedback on our solutions as they definitely know how to stress new technology.  For OneFS 8.0 they were specifically interested in the non-disruptive upgrades and the improvements in SMB 3.0.

In testing, Imagine found the scale-out and failover from EMC Isilon makes it one of the “best” NAS solutions they’ve tested. The continuous availability options (the ability to upgrade or update on-the-fly) and improvements in the SMB protocol gave them functionality and bandwidth “they couldn’t get with other NAS products.”

IsilonSD Edge—provides a software-defined storage solution that allows media companies to quickly and seamlessly gain access to production and talent wherever great stories are created and captured. In addition, as a software-defined storage solution, IsilonSD Edge runs on commodity hardware in a virtual environment—substantially reducing costs and increasing agility. IsilonSD Edge extends the Media Data Lake across geographies, allowing “follow-the-sun” content creation and delivery from remote and branch facilities. Media data lake synchronization with remote assets reduces inefficiencies and accelerates production times by sharing critical production media assets.

EMC Isilon CloudPools—enables Isilon media customers to seamlessly archive or tier assets from their Isilon cluster to an in-house (private) cloud based on EMC ECS, or a choice of public cloud providers, or a combination of both. This gives a media organization the flexibility and simplicity to dynamically expand beyond their current capacity and archive storage into any cloud-based solution. With CloudPools, data that is transmitted to the cloud is encrypted for security purposes and compressed to optimize the network bandwidth usage.

The industry continues to change at a dramatic pace, and we realize our customers need to not only adapt and transform but also profit from their efforts.  That’s why we continue to challenge the status quo for our media customers.   Whether it’s jointly developing end-to-end workflows solutions with great industry partners like Imagine Communications, or upgrading the Isilon platform with innovative features like the CloudPools and IsilonSD Edge, our goal is to give our customers a foundation for future-proofing their business and workflow needs.


Free and Frictionless Downloads of EMC Software-defined Solutions Now Available

Sam Grocott

Sam Grocott

Senior Vice President, Marketing & Product Management at EMC ETD

You’ve been hearing a lot from EMC about our software-defined storage (SDS) offerings and how you can use them to build a more adaptive, agile storage infrastructure. But enough talk — it’s time you tried these products in your own environment and experienced those benefits firsthand. To that end, we’re offering Free and Frictionless downloads of these SDS products: ECS, ScaleIO and IsilonSD Edge.

Free and FrictionlessFree and Frictionless means just what it says: downloads at no cost, easy installation on your preferred hardware, testing on your own terms and timeline — and then, once you’re ready to go into production, a simple, direct route to purchase. It’s our way of enabling you to see for yourself exactly how EMC software-defined storage can benefit you before you invest any budget in it.

These aren’t streamlined trial-only versions, either. They’re full-featured, enterprise-grade offerings that cover the following SDS products:

  • ECS, EMC’s software-defined, elastic cloud storage platform for web, mobile and cloud applications
  • ScaleIO software-only, server-based SAN with scale-out performance
  • IsilonSD Edge provides SDS solutions for enterprise edge locations including remote and branch offices

Just click on these ECS, ScaleIO and IsilonSD Edge links and start using the software for free right away. Installation is automated and takes about 15 minutes, and every product comes with automated configuration management, too. Try it, use it, share it within your organization, innovate with it — whatever you want to do is going to be easy and effortless, so go for it.

Only when you’re ready to go into production do you pay for anything. And that’s easy, too: Just choose whether you want to continue with the software-only product or buy it as part of an EMC storage solution, and then visit the EMC eStore You have ample opportunity to experiment with our products and you won’t have to spend any dollars until you’re dead sure. At that point, you also get the combined weight and power of EMC’s entire support infrastructure behind you.

But that’s later. Right now, go get your ECS, ScaleIO and IsilonSD Edge versions of the EMC software-defined storage product you want to try. This is where the rubber meets the road. And you don’t even have to talk to a tire salesman.



EMC’s Commitment to Everything Software-Defined

Varun Chhabra

Varun Chhabra

Director of Product Marketing, Advanced Software Division at EMC

At EMC, our commitment to creating new solutions for software-defined storage is part of our much larger commitment to supporting the entire software-defined data center infrastructure, in which software, completely abstracted from hardware, enables more adaptive, agile operations. Within the software-defined data center, EMC’s evolving suite of software-defined storage solutions plays an important role in addressing the explosive data growth – both in the volume and variety of data — that poses such a tremendous challenge today. We’ve designed these solutions with features like elastic scale-out to incrementally add storage capacity, open APIs for programmatic flexibility and support for analytics-in-place workloads. With software abstracted from hardware, customers can deploy these and other storage capabilities on the hardware of their choice rather than being locked into a narrow proprietary hardware platform, which means vendor flexibility, lower acquisition costs and more efficient storage provisioning for lower TCO over the long term.

In recent years, EMC has beenCommitment to SDS leading the way in introducing new software-defined storage platforms as well as working to transition our existing industry-leading storage solutions into the software-defined model. We entered the software-defined storage market in 2013 with ViPR Controller, which automates storage provisioning to reduce manual tasks and improve operational efficiency by up to 63%. It delivers storage-as-a-service to consumers, minimizing dependencies on the IT team. Since then, we’ve doubled down on our commitment to providing customers with a comprehensive software-defined storage portfolio. We’ve launched ScaleIO, a server-based storage area network (SAN) with a wide variety of deployment options – available as software on commodity hardware, as an appliance (VxRack™ Node) and as VxRack converged infrastructure from VCE (VxRack Flex System) that can linearly scale performance to thousands of nodes in a single federated cluster. On the cloud/object storage front, we’ve launched Elastic Cloud Storage, or ECS, a software-defined cloud storage platform that is built specifically for web, mobile and cloud applications, designed to run as a software-only solution on existing or commodity hardware. ECS scales effortlessly, and provides benefits such as superior economics and global access associated with the public cloud, while minimizing data residency and compliance risks. Both ScaleIO and ECS are also available for consumption as appliances or as software-only solutions.

Moreover, our software-defined products have very tight integrations with other EMC products. For example, our customers can use ScaleIO in conjunction with EMC XtremCache for flash cache auto-tiering to further accelerate application performance. And those who seek advanced-level protection and recovery for their confidential data can use ScaleIO with EMC RecoverPoint to provide replication and disaster recovery protection in ScaleIO environments.

We also made our EMC Isilon storage family, which has long provided industry-leading scale-out storage for unstructured data, available as a software-only solution. Available now, the Software-defined EMC Isilon (IsilonSD Edge) provides the same ability to manage large and rapidly growing amounts of data in a highly scalable and easy-to-manage way, but with the added benefit of hardware flexibility. Customers can deploy IsilonSD Edge on commodity hardware and easily manage enterprise edge locations including remote and branch offices, replicate the edge data to the core data center and seamlessly tier to private or public clouds.

As our customers move into the new world of software-defined IT, EMC provides a solid base on which to build the scalable, flexible infrastructures that will transform your data centers to meet the future head-on. Our growing portfolio of software-defined storage solutions is a fundamental component of that base, providing a range of scale-out solutions to meet rapidly growing and changing data demands.

To keep up with more EMC SDS information and trends, visit:


The EMC Portfolio Approach to Next-generation Storage Technology

Suresh Sathyamurthy

Suresh Sathyamurthy

Sr. Director, Product Marketing & Communications at EMC

EMC is approaching the emerging revolution in storage technology development with a portfolio of advanced tools and solutions. These storage solutions are engineered to adopt and grow with the next-generation of big and unstructured data generated from diversified industries.

As data begins to inundate the marketplace, file types and sizes are becoming more extreme, mutative and mountainous than ever before. IT departments are tasked with managing constant streams of data from the cloud, social platforms, mobile devices and the web, as well as other sources never before realized by traditional BI and on-premise content management infrastructures. Software-defined storage (SDS) represents the leading edge of storage solutions, and EMC is positioned at the helm.

EMC’s depth of industry expertise SDS Portfolioand emerging tech software development experience have informed the creation of a suite of solutions that can be tailored to meet the needs of organizations transitioning to SDS, those working to incorporate SDS technology into their existing storage infrastructure, or those looking to redefine how they use, gather, maintain and manage the constant influx of data on which their businesses depend.

What sets EMC apart is a grander vision for SDS as a driving concept that should span how storage will be delivered now and in the future. EMC is embracing, redefining and disrupting the industry standards to deliver vendor neutral, open-standard APIs that allow products to be used as a standalone platform or part of a full cloud deployment, like OpenStack. Open source community editions increase flexibility and reduce risk.

EMC software-defined storage products improve and provide new means of organization and delivery models for file, block, object, HDFS and hyper-converged storage, as well as next-gen rack scale, data center and hyper scale-out storage. These products include IsilonSD Edge (scale-out file storage), ScaleIO (scale-out block storage) and ECS (cloud-scale object storage). The flexibility of EMC SDS solutions makes them available as appliances or free and frictionless downloadable software that can be installed on industry-standard hardware.

The sophisticated nature of EMC’s broad selection of SDS solutions allows easy integration into existing content management schemes without massive hardware replacement investments, new staff integration or performance downtime. SDS allows complete control over protocols, access, interface and data management within the systems, removing extraneous nodes, access points and machinery from the content management experience. This achieves more streamlined IT processes with reduced hardware, software, training and staffing costs and the ability to grow and adapt as the advancements in data collection and formatting continue.

The portfolio of SDS solutions developed by EMC allows organizations to not only better collect, protect and store next-gen data types and proportions, but to provide the possibility of streamlined growth as technology transforms, providing multi-generational, cost-effective options for the future of IT sectors everywhere.

Learn more about how EMC SDS solutions can prepare your enterprise for the future of big data. Stay up to day on everything SDS at

New EMC Isilon Products Now Available for Your Data Lake Journey

Suresh Sathyamurthy

Suresh Sathyamurthy

Sr. Director, Product Marketing & Communications at EMC

In November 2015, EMC announced the upcoming release of new Isilon products to help organizations expand their data lake to enterprise edge locations and the cloud while strengthening it at the core data center.  We’re now very pleased to report the immediate availability of IsilonSD Edge, Isilon OneFS 8.0 (formerly OneFS.NEXT), and Isilon CloudPools. Together, these products can transform the way your organization stores and uses data—whether at the edge, the core or the cloud – by harnessing the power of the data lake.

A data lake based on EMC Isilon scale-out NAS offers a number of important advantages:  With it, organizations can consolidate file-based, unstructured data, eliminate costly storage silos, simplify management, increase data protection, and gain more value from their data assets.  Leveraging built-in multi-protocol capabilities, Isilon supports a wide range of applications and workloads on a single platform—including data analytics that can be used to gain better insight and identify new opportunities for organizations to accelerate their business.

Start at the Core
A great place to begin your journey to the data lake is at your core data center.  If your organization has not already done so, you’ll want to contact your EMC representative or authorized reseller about consolidating your unstructured data with Isilon storage. They’ll also be able to describe key Isilon advantages including:

  • Simplified management: Single file system, single volume, global namespace
  • Massively scalable: Scales from 16 TB to over 50 PB in a single cluster
  • Unmatched efficiency: Over 80% storage utilization with automated tiering and data deduplication options
  • Enterprise data protection: Efficient backup and disaster recovery, and N+1 thru N+4 redundancy
  • Robust security and compliance options: RBAC, Access Zones,  WORM data security, File System Auditing, Data At Rest Encryption with SEDs, STIG hardening, CAC/PIV Smartcard authentication, FIPS OpenSSL support
  • Operational flexibility: Multi-protocol support including NFS, SMB, HTTP, FTP and HDFS, Object and Cloud computing including OpenStack Swift

If you’re already using Isilon, then you’ll want to take advantage of the new Isilon OneFS 8.0 operating system which extends these benefits by providing enterprise-grade, continuous data center service and non-disruptive upgrade capabilities. It also enables you to extend your data lake to edge locations and the cloud.  You may also download the new EMC Isilon OneFS 8.0 Simulator at no charge for non-production use so that you and your team can create a simulated environment and get a feel for the interface and administration tasks available in the latest Isilon software release.

Extend to the Edge
If your organization has a network of edge locations – including remote and branch offices – that produce and store data locally, your next destination on your data lake journey probably should be the edge.  Our research shows that for most organizations, data at edge locations is growing and they are often inefficient islands of storage, running with limited IT resources and inconsistent data protection practices. Data at the edge is also typically outside of the business data lake, making it difficult to incorporate into data analytics projects.

IsilonSD EdgeEMC IsilonSD Edge addresses these challenges with a Software-Defined Storage solution that combines the power of Isilon scale-out NAS with the economy of industry standard hardware in a VMware ESX environment. IsilonSD Edge simplifies management at the edge while providing up to 36 TB of storage capacity per installation. It also allows you to consolidate edge data to the core and thereby extend the data lake to the edge. It also increases data protection by automatically replicating data to the core.OneFS

IsilonSD Edge is now available in two versions—a ‘free and frictionless’ download for non-production, trial use, and a licensed version for production use which can be obtained through your EMC representative, authorized reseller or the EMC Store.

Integrate with the Cloud
Nearly all businesses today want to leverage the cloud to cut costs, simplify IT management, and gain virtually limitless storage capacity. But the question for many is how to integrate their on premise storage infrastructure with the cloud.  Isilon CloudPools software lets you address rapid data growth and optimize data center storage resources by using the cloud as a highly economical storage tier with massive storage capacity for cold or frozen data that is rarely used or accessed. It also allows you to select from a number of public cloud services or use a private cloud based on EMC Elastic Cloud Storage (ECS) or other EMC alternatives.CloudPools

Isilon CloudPools uses policy-based, automated tiering that enables you to seamlessly integrate with the cloud as an additional storage tier from the Isilon cluster at your core data center.  This enables more valuable on-premise storage resources to be used for more active data and applications. To secure data that is archived in the cloud, CloudPools encrypts data that is transmitted from the Isilon cluster at the core data center to the cloud storage service. This data remains encrypted in the cloud until it is retrieved and returned to the Isilon cluster at the data center.

We look forward to hearing about your own journey to the data lake!

Tiers without tears: Discover easier tiering with ECS

Bob Williamsen

Bob Williamsen

Sr. Business Development Manager at EMC

The new features in EMC’s Elastic Cloud Storage (ECS) bring intelligent cloud tiering to your archive.

Let’s break that down – first, what do we mean by an “intelligent” archive? Obviously it makes sense to move older inactive data off your expensive primary storage to a lower-cost repository – and your archive solution takes care of this. With an intelligent archive solution, you can further reduce your archive costs by setting policies in your storage to automatically move inactive older data (say after 30, 60 or 90 days) to even cheaper cloud-based storage.

This is archive made easier, which is absolutely essential in the face of today’s data growth. It makes even more sense in today’s big data world, where you want your archived data to be readily available for analytics or eDiscovery.

The “cloud” part comes when organizations think of storage costs – cents per gigabyte per month. Cloud archive storage could be public cloud storage like Amazon S3 or Microsoft Azure, a private cloud hosted by a service provider – or your own on-premise cloud based on EMC ECS.

Why would you need an on-premise object storage solution like ECS over public cloud? One good reason is ownership. You own your cloud, you control it and can do whatever you wish with it. With a public cloud, the storage provider is ultimately in control of your data – and if you stop paying them, your data is gone.

Another reason is cost of monetizing data. Data is the raw material of 21st-century business. When it comes to performing data analytics on your archive, public cloud platforms would usually require you to move data out of cold archive first – incurring time and data retrieval costs.

With ECS as your cloud storage platform, you own your data – whether in your own data center or hosted by an enterprise service provider. You can manage and interact with all your cold archive data, in any file format, with multi-protocol support – including HDFS for in-place Hadoop analytics.

So, we’ve covered “intelligent” and “cloud” – what about the “tiering” part? Data can first be moved to a ‘warm’ archive tier of higher-performance disk, where it can still be accessed quickly to meet RPO and RTO SLA’s. As you retain archives for longer, older data can then be moved to a ‘cold’ archive tier with better economics. (This is similar to the tiered storage cost/performance model offered by Amazon S3 with its “warm” Standard tier, “cold” Infrequent Access tier and “frozen” Glacier tier.)

Consider a typical scenario with EMC Isilon as your primary storage. You can leverage the new CloudPools feature to add ‘pools’ of remote cloud storage to your Isilon namespace – perfect for archiving. And that cloud storage can now be ECS – for an easy tiered archive solution, optimized for cost, capacity and durability.Tiered archive to EMC ECS with EMC Isilon CloudPools

The biggest advantage to this tiered archive setup with ECS is automatic geo-distribution, to protect your data against entire site failures. Of course, ECS is vastly scalable from petabytes to exabytes, to future-proof your growing archive as you store more data for longer.

To ensure compatibility of ECS with your preferred archive solution – and make tiered archiving even easier. ECS tiered archive also works seamlessly with EMC Documentum, SourceOne and InfoArchive.

So, in summary, ECS now makes it easy and stress-free to create an intelligent tiered cloud archive – in other words, “tiers without tears”.

Explore the Top Reasons to Choose EMC ECS for Archive.

Learn more about ECS with a free download.

Breakfast with ECS: From Toasters to Tablets: The technology of IoT

Robert "Bobski" Masson

Robert "Bobski" Masson

Product Marketing Manager at EMC

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale storage platform.

This “Internet of Things” idea reallyIOT from toasters to tablets isn’t that new.  In 1989, on a dare, a couple of young networking enthusiasts implemented an IoT.  By “IoT” we mean: “Internet” was a cable to a modem, and “Things” was a toaster that could be turned on or off. [1]

Since human-to-machine and machine-to-machine connections have been around, creative people have been attempting to exploit these connections.  The promise is huge – everything from convenience (I can control my lawn sprinklers from my cell phone) to gaining a competitive edge (I know more about my customers’ habits than you do) to saving lives (exploiting massive amounts of information to develop personal medical treatments).

What’s Different Today?

What’s happened since these enterprising scientists plugged a toaster into the Internet, and why is IoT such a big deal today? In short – the technology has caught up with the concept. The advances are in three critical areas that support IoT: sensors and devices, communications, and storage and analytics. Let’s take a look at each of these, and examine how advances have contributed to the practicality of IoT:

The Edge: Sensors and Devices. 

Sensors and devices that collect data (and sometimes analyze it on the spot) are ubiquitous today – and there certainly won’t be fewer of them tomorrow.

Internet of PeopleThe boom in data collection devices is led by the semiconductor industry – shrinking feature size and increasing part volumes have led to extremely inexpensive components. Nearly everything around us that we interact with can or will be Internet-connected, which leads us to…

Communications and Networking

Obviously, the Internet is pervasive today.  But it’s not just growth of the Internet that’s made IoT possible; it’s also the growth of other networking technologies.  For example, the Internet communications protocol IPv6 gives us 2128 (340*1036) unique connections—which should last for a while (that’s equivalent to the number of grains of sand on 480 quintillion Earths! [2]). There aren’t very many places left in the world that are not IoT-accessible, and data from those locations needs…

Storage, Applications, and Analytics

Data from the IoT is in a myriad of formats – such unstructured data needs a way of being managed, and that management method is object storage.  Object storage is an architecture that manages data as objects – each object includes the data itself, a variable amount of metadata, and a globally unique identifier – in short, it’s a perfect format for a large number of variable-sized, variable-content objects.

Key to the success of an IoT is creating business impact from all the collected and stored data. IoT applications analyze, report, and (in many cases) control connected devices, and must be scalable, flexible enough to comprehend all of the “Things” in the IoT, and agile enough to adjust to users’ requirements.

The EMC Data Lake allows analytics applications to access and manage content in place, without the need for expensive copy operations. Elastic Cloud Storage (ECS) is compatible with industry-standard object APIs such as Amazon S3, OpenStack Swift, EMC Atmos® and EMC Centera® CAS.

ECS compatible with industry-standard object APIs Read the top reasons to choose EMC Elastic Cloud Storage (ECS) as your IoT cloud storage platform.


Technology has caught up with the concept of an IoT.  Sensors and devices that generate data, networking to connect it all together, and applications, storage and analytics form an infrastructure that makes implementing an IoT practical; in fact, implementing some form on an IoT is arguably a requirement for organizations to stay competitive in the coming years. EMC’s ECS products are the foundation of an IoT infrastructure that can help your organization take advantage of today’s explosion of data.

Try ECS today for free for non-production use by visiting


What’s on the horizon for EMC Emerging Tech in 2016?

Suresh Sathyamurthy

Suresh Sathyamurthy

Sr. Director, Product Marketing & Communications at EMC

ETD HorizonOrganizations today are facing enormous data challenges. IDC predicts that by 2020, over 7 billion people with 30 billion connected devices are predicted to generate over 42 zetabytes of information, of which 80% would be unstructured! IT infrastructure that supports effective ways to store, manage and protect data while optimizing IT resources and reducing costs is a paramount requirement.

Welcome to the second year of EMC Emerging Technologies blog! If you are looking to learn about and invest in agile, resilient and capex-friendly IT solutions, you have come to the right place. As we enter into 2016, I see five major trends expanding in the industry: Structured and Unstructured data growth, demand for data insights and analytics, adoption of cloud-enabled and converged infrastructure solutions, community-driven innovation and adoption of next generation rack-scale flash solutions that provide outstanding agility.

Emerging technologies division resolves enterprise customer pain points using Scale-out technology. We support scale-out architecture across the three data types, namely file, block and object storage through products like Isilon, ScaleIO and Elastic Cloud Storage (ECS). With these products, EMC provides enterprise-class storage solutions for a wide range of use cases.

Storing vast pools of data is one piece of the big data puzzle. This data is useful only if you can derive value and insights from it. Hadoop Distributed File System (HDFS) protocol enables high-performance data access across Hadoop clusters. HDFS protocol is essential to managing big data and supporting big data analytics. EMC Isilon and ECS have native integration of HDFS protocol that enables high performance in-place analytics and more.

2016 will also see adoption of new technology consumption choices. EMC is a leader in providing customers with multiple choices of consuming IT – including Appliances, Converged and Hyper-converged Systems, Software Defined Storage Solutions and Pay-as-you-go Cloud Model. Customers today want enterprise-grade agility, scale and cost savings offered by hybrid cloud solutions. Cloud-aware technologies at EMC enable organizations to reduce costs, embrace IoT, increase agility and scale tremendously. ECS is a software-defined, object-based cloud storage platform that provides global, petabyte-level scalability with compelling economics. ScaleIO creates software-defined scale-out block storage platform which can be architected using three different consumption models based upon cloud architecture goals – as software only; as a pre-configured server and software bundle; or as a fully engineered, hyper-converged system. EMC’s acquisition of Virtustream in July 2015 extended its ability to provide a scalable, highly-automated cloud solution with performance assurance. In November 2015, Isilon launched CloudPools that cloud-enables the data lake providing virtually limitless storage! Cloudpools allow you to seamlessly tier inactive data to public cloud options like Microsoft Azure, Amazon AWS, Virtustream or to EMC options like ECS or Isilon deployed in service provider clouds. Last year at EMC World, we also shared a sneak peak of a product we internally call “Project Caspian” that will bring a hyper-converged platform for cloud native applications with various built-in and integrated services. This will enable you to “buy” native hybrid cloud vs. “build” it in 2016.

EMC has been one of the early adopters of community-driven innovation and open source. While open-source has benefits such as faster deployment, it also comes with its share of challenges like complexity of deployment and lack of enterprise readiness, service and supportability. In order to address these concerns, EMC Emerging Technologies announced Open 2.0 strategy last year. Through Open2.0, EMC provides the source code for certain products, CoprHD and RackHD for example, to the community and allows them to innovate.  EMC then brings back the community-driven innovation to enterprise-grade products with industry leading service and support. The benefits of community-driven innovation coupled with the enterprise-grade service and support overcome the challenges of adopting open source. In addition to Open 2.0 support, EMC is also proactively building capabilities within its products that facilitate easier adoption of open source technologies. Some examples of such integration are Openstack Swift in Isilon, Openstack Keystone in ECS and Cinder in ScaleIO. We also have a program called EMC Code that provides technical solution leadership. To learn more about EMC’s Open source efforts, please visit @EMCCode.

DSSDFinally, as data grows exponentially, there is increased demand for high performance all-flash solutions that accelerate data-intensive applications and infrastructures at lower costs. EMC Emerging Technologies will deliver next generation rack-scale flash storage through products like DSSD that provide petabyte-plus capacity and microsecond-class latency. The objective is to meet the high storage and performance needs for next generation applications, which include high performance databases and real-time analytics.

If you are looking to learn more about these technologies and connect with others interested in emerging technology trends, we invite you to join the EMC Emerging Technologies LinkedIn group. This group will host exciting content from some of EMC’s most promising products. Click here to learn more about EMC Emerging Technologies group on LinkedIn.