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Digital Transformation with Radical Simplicity

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Digital Transformation with Radical Simplicity

Welcome to another edition of the Emerging Technologies ECS blog series, where we discuss topics related to cloud storage and ECS (Elastic Cloud Storage), Dell EMC’s cloud-scale storage platform.

The Inflection Point

It’s no surprise that unstructured data continues to grow exponentially year over year and doesn’t show signs of slowing down anytime soon. Some organizations are left managing this data with traditional storage infrastructure which is not only very expensive, but does not scale at the rate in which the data is growing.  IT budgets continue to remain flat or grow at an ungenerous rate of about 5% annually and capital expenses tend to double almost every year for most organizations.  The other pressing issue is the requirement of somehow maintaining the same (if not better) level of service with fewer resources as data growth continues to strain storage infrastructure.  This type of trend is not sustainable and if certain organizations do not transform their business then they will struggle without question.  We know what you’re thinking – wouldn’t it be great if the world’s largest provider of data storage systems created a cost effective, cloud-scale solution to solve this enterprise level challenge?

Dell EMC’s Elastic Cloud Storage (ECS)

Elastic Cloud Storage (ECS) is Dell EMC’s 3rd generation object-based storage system that provides the ability to:

  • Consolidate primary storage resources and elevate ROI
  • Modernize traditional and legacy applicationsfor better storage utilization
  • Accelerate cloud native applications to deliver new business value

ECS delivers a multipurpose platform that satisfies a variety of different use cases and plugs in perfectly to almost any existing Dell EMC investment(s). ECS singlehandedly simplifies management, increases agility, and most importantly – lowers costs.  At scale, ECS is undoubtedly one of the most cost effective solutions available in the market today.  In fact, analyst Enterprise Strategy Group (ESG) recently conducted a survey that shows ECS provides a 60% or greater cost advantage compared to other leading public cloud providers.   

ECS extends the cloud to primary storage and allows you to free up your infrastructure through Dell EMC cloud-enabled solutions (e.g. CloudPools, CloudBoost, CloudArray, etc.).  Customers have the ability to seamlessly tier colder, inactive workloads from existing primary storage investments (e.g. Isilon, VMAX Series, VPLEX, VNX Series, Vx Series, Data Domain, Data Protection Suite, etc.) to ECS.  This resource consolidation eliminates the need to purchase additional, more expensive platforms and better utilizes the infrastructure you have in your storage environment today.

An object-based platform like ECS can drastically increase responsiveness and better secure data when you compare it to that of a traditional NAS system.  Data is protected using erasure coding and the chunks of data are then geo-distributed across all nodes within the system providing instant read/write access from any location.  Strong consistency semantics ensures only the most recent copy of data is accessed simplifying application development efforts.  A geo-caching capability further enhances responsiveness through intelligent system recognition of access patterns which minimizes WAN traffic and improves system latency.

ECS provides simple and easy access to applications through a single global namespace.  This makes it easy for developers not having to deal with complex NFS file systems – they can focus on app development and not the operations and implementation details behind it.   By modernizing traditional applications into an object store, users get fast and easy provisioning, direct access to content over the web via HTTP, global accessibility through a single namespace, and the absolute best utilization of storage resources in the datacenter.

Cloud-native applications take full advantage of a cloud system framework.  ECS’ architecture is completely software defined with total abstraction from the north and southbound allowing compute and storage resources to scale independently from each other.  Everything within ECS is containerized and there are no hardware dependencies or the need to re-code, re-tool or reconfigure applications as ECS provides multi-protocol support. This allows developers to innovate and deliver their applications to market at a much quicker rate.

Bridging the Gap

Enterprises and cloud service providers alike can leverage ECS as a way to fund their ‘digital transformation’ as traditional, line-of-business applications go into decline and cloud-native apps begin to surge over the next decade.  ECS bridges the gap between Platform 2 (traditional) and Platform 3 (next-gen) applications on a single storage system.  Not only can ECS easily handle the extraordinary amount of unstructured data that’s growing, but as a multi-purpose platform it can serve up all the many different workloads you currently manage today and ready your organization for what the future throws at you.

India’s Largest Search Engine Dials into Object Storage

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of the Emerging Technologies ECS blog series, where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), Dell EMC’s cloud-scale storage platform. 

Navigating the World Wide Websearch

The World Wide Web was invented by an independent contractor at a nuclear research facility in Switzerland back in the late 80’s (who knew!) In its early stages, the web was extremely clumsy and had to be completely indexed by hand. It didn’t take long for the computer geeks of the world to create a very rudimentary search engine tool comprised of a searchable database of files that captured all public directory listings – the big problem here was the data they were able to ingest was limited and searching through it was a very manual and tedious task. After a few years of development, “all text” search engines were established (which is what we currently use today) providing users the ability to search for any word within the contents of any web page.

Up to this point, search engine tools were developed mostly by university researchers and small startups and although showing lots of promise, they had a difficult time monetizing them. Then one day a spinoff from a startup shop came up with the brilliant idea to sell search terms; a ‘pay-for-placement’ service to businesses which made search engines one of the most lucrative tech businesses almost overnight.     

Just Dial Limited

Like Google to the United States and Baidu Inc. to China, Just Dial Limited is the premier search engine provider in India. Just Dial also provides services to the US, UK, UAE, Canada and satisfies over 1.5 billion daily customer requests that come in from around the world.

The challenge: Just Dial had a strict retention policy of five years for their customer’s data with most of it being static and infrequently accessed. Their traditional SAN infrastructure was neither a cost effective nor scalable solution and like many other organizations, they had their concerns around putting sensitive customer data into the public cloud. There was also a constant demand for storage from their application developers and storage admins as capacity seemed to always be running thin.

The solution: Just Dial was in the market for an in-house, native object cloud-based solution that provided universal access, multi-site support, and easily integrated with their cloud services. They chose Dell EMC’s Elastic Cloud Storage (ECS) and would see an 80% reduction in their overall storage management costs. Just Dial was able to easily provision unlimited capacity to their end-users, move all static archival data to ECS by policy, and experience true cloud-scale economics across their data centers. Watch the video below for the full story:

 

Want to start your Digital Transformation with ECS? Find out how by visiting us at www.dellemc.com/ecs or try the latest version of ECS for FREE for non-production use by visiting www.dellemc.com/getecs.

Breakfast with ECS: The Swiss Army Knife of Cloud Solutions

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale storage platform.

ECS Cloud Enabling ToolsA Swiss army knife is a multi-layered tool equipped with a variety of attachments that can serve up many different functions. When first introduced in the late 1880s, it revolutionized the way soldiers performed their daily tasks – anything from disassembling service rifles to opening up canned rations in the field.  Fast forward to 2016, the use of the Swiss army knife may have changed quite a bit but the initial concept of consolidating various components into a single multi-purpose tool has certainly influenced organizations and industries across the world.

EMC’s Elastic Cloud Storage (ECS) is without question the Swiss army knife for cloud solutions.  ECS revolutionizes storage management by consolidating varied workloads for object, file, and HDFS into a single, unified system.  You can manage both traditional and ‘next-gen’ or ‘cloud-native’ applications on a platform that spans geographies and acts as a single logical resource.  Just like a Swiss army knife, ECS can maximize capacity by packing a lot into a tiny space.  ECS Appliance can squeeze in sixty 8TB drives into a standard 4U DAE with up to 4PB of storage in single rack, for a highly dense platform with a very economical data center footprint.

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Breakfast with ECS: Doubling Down on Docker

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale storage platform.

Unless you’ve been living under a rock I’m sure you’ve heard of Docker at this point. If you haven’t, it’s time to dust yourself off and understand that Docker containers will wrap up a piece of software in a complete filesystem that contains everything it needs to run: code, runtime, system tools, system libraries – anything you can install on a server. This guarantees that it will always run the same, regardless of the environment it is running in. Genius right? Docker_1

The usage of containers has been around quite some time now, but the extra juice worth squeezing came from Docker’s ability to provide total isolation of resources to package and automate applications more effectively than ever before.  Docker provides system administrators and developers the ability to package any kind of software with all its dependencies into a container. Simply put, this resource efficiency standardizes each container and promotes massive scalability – this plugs in very nicely for cloud-scale, geo-distributed systems such as EMC’s Elastic Cloud Storage (ECS). In the early stages of product development, EMC took an early bet on Docker containers and it certainly has proved to payoff.

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Breakfast with ECS: The Secret Sauce for Cloud Service Providers

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale storage platform.

Breakfast wtih ECSWhen organizations search the hundreds of Cloud Service Providers out in the market to partner with, it can quickly become an extremely daunting task.  Most CSP’s claim to offer unique, expertly managed services that will ‘transform’ or ‘redefine’ or ‘fully optimize’ your IT strategy – all at different and somewhat confusing tiers of cost.  The truth is, entrusting a third party to securely store and manage your data is no easy decision for any organization.

For CSP’s, it’s no secret that having a flexible object-based platform as part of their storage portfolio is a key advantage. CSP’s love object storage for two main reasons: high scalability and low cost. Object storage is infinitely scalable. Need more capacity? Simply add more nodes to the environment. Most object storage platform offerings also leverage low cost commodity infrastructure (x86 servers, SATA drives, etc.) to deliver the cloud-scale economics that most large public cloud providers benefit from. These platforms also do not require expensive disk controllers and RAID implementations often featured in traditional file-based systems.

Munich based CSP Global Access, who specialize in Infrastructure-as-a-Service, Storage-as-a-Service, and Backup-as-a-Service, looked to EMC to provide a secure, highly scalable object-based platform to deploy their new cloud services at scale and at a low cost that they would be able to pass down to their customers.  With no vendor lock-in, enterprise grade security and performance, proven results – and now with ECS in their data center – Global Access can continue to provide a suite of comprehensive cloud services with the highest security and compliance standards worldwide.

Read the Global Access customer profile for the full story on how they implemented EMC Elastic Cloud Storage (ECS).

Daniel Lehman, Key Account Manager of Global Access, says “Some of the things we are able to do to offer low storage prices – are possible but not to grow in the same sizes like with ECS.  With ECS it can be one, two, five, or even ten petabytes with no problem. That’s adding more building blocks but it’s not a problem to grow to these sizes. Automated replication to different locations is integrated as well so we don’t have to worry about how it works – that’s a function of ECS. This can be complicated to offer with other storage products from different vendors as well from EMC so this is one of the unique things of ECS for us.”

Watch the full video below to hear more about how Global Access uses ECS to offer new specialized cloud services to their customers.

Are you a CSP looking to deploy new cloud services? Get started by trying ECS for FREE for non-production use by visiting www.emc.com/getecs.

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