Author Archive

Free Hadoop….pun intended!

John Nishikawa

Director, Business Development & Alliances

Latest posts by John Nishikawa (see all)

free (adjective, verb, adverb) – to make free; release from imprisonment; to unlock your data

free (adjective, verb, adverb) – no charge; Isilon HDFS license key

Isilon is the #1 Enterprise Shared Storage Provider for Hadoop. We have more customers and more capacity in our storage infrastructure used for Hadoop than any other enterprise shared storage provider.  Are you looking to get more business insight out of your data to drive innovation, provide competitive advantage, improve customer satisfaction, accelerate time-to-market, or even in some cases – save actual lives?  If so, the power of your data is sitting right there in your Isilon cluster.  All you need to do is free Hadoop and bring it to your data.  Join the Free Hadoop revolution!  Here’s how.

Hadoop blog- Pic 2

In five easy and free steps, you can join the Free Hadoop revolution with Isilon at

  • Step #1: Request a free HDFS license key to Free Hadoop on Isilon
  • Step #2: Download a free community trial edition of Pivotal PHD or Cloudera CDH to sort of kick the tires on the power of Hadoop
  • Step #3: Download the free Hadoop Starter Kit (HSK) to get step by step instructions on how to deploy Hadoop to your existing Isilon and VMware infrastructure in about an hour
  • Step #4: Conduct a free TCO analysis of a Hadoop DAS architecture versus a Hadoop Isilon architecture and see why many customers are choosing Isilon for Enterprise ready Hadoop
  • Step #5: Enjoy the power of data and recruit others to join the Free Hadoop revolution!

So what are you waiting for?  Join the Free Hadoop revolution now and we’ll also send you this t-shirt to demonstrate unity as we together spread the Free Hadoop mantra across the globe.

Hadoop Blog - Pic 3

So, let the chanting begin in your data center, “Free Hadoop!  Free Hadoop!  Free Hadoop!  Free Hadoop!”

Building the Exploration & Production Data Lake

John Nishikawa

Director, Business Development & Alliances

Latest posts by John Nishikawa (see all)

When combined, oil and water seem to have only negative connotations associated with them.  In the kitchen, water and hot oil is a recipe for disaster, just as an oil spill in the ocean would be deemed as an environmental disaster.  Is there a positive outcome when oil is combined with water?  One comes to mind as long as that body of water is your Data Lake and that the oil is in the form of seismic interpretation and reservoir modeling data.

Data Lake 2

In talking to customers, more and more of them are being asked by their internal customers (namely Geoscientists), to provide and make available more pre and post-stack data online, accessible to analyze and interpret. A majority of this data is offline and not readily accessible because it is on tape.  We are talking 100’s to 1,000’s of terabytes of valuable data sitting idly on tape.  What if you could have all this data online via a Data Lake?

EMC has been an important part of infrastructure management in oil & gas for over 25-years in an industry where companies have been drilling for hydrocarbons even longer. That’s an enormous amount of potential data. Think of all the subsurface pattern-matching we could be using to accelerate discovery. Think of all the best practices for running operations efficiently and safely, and models for optimized logistics that could have been created and implemented much earlier if we were able to harness that data in a Data Lake. It’s true that 25 years ago we did not have the advancements in technology we enjoy today – the ability to use sensors to capture and analyze real-time data, computing power to store and crunch terabytes of information in a fraction, global communications and mobility to bring new levels of collaboration to drive business agility – but think about the next 5, 10 or 25 years. The trajectory of innovation possible from harnessing an affordable Data Lake now could be exponential. We could simulate large parts of oil & gas operations and make more economically, financially and environmentally sound decisions quicker before a well is even drilled. The results will never be perfect, but every order of magnitude of change we take away from imperfection, the better off we’ll be in the continued pursuit of energy.

I shall pass on providing my definition of a Data Lake.  I will leave that to the analysts and others.  Instead I will give you a few characteristics that I would want from my Data Lake.  I would want my Oil & Gas Data Lake to:

  • Scale to double-digit petabytes
  • Ease of scale and simple management
  • Support multi-protocols to provide broad data ingestion and analysis capabilities
  • Ability to do Hadoop analytics via HDFS
  • Deliver a strong TCO advantage

Our Isilon Exploration and Production customers are quickly realizing that their Isilon storage investment is in fact the foundation of their Data Lake and also realizing all these benefits and much more today.  If using Isilon, you may have a Data Lake already and not even know it!


EMC Isilon will be showcasing our E&P solutions at the 76th European Association of Geoscientists and Engineers (EAGE) Conference & Exhibition in Amsterdam from June 16th – 19th.  Please stop by our booth at #3206 for presentations, demos, discussions with our staff of subject-matter-experts or any questions. We look forward to meeting you!

EMC WORLD 2014 – Hadoop Roundup

John Nishikawa

Director, Business Development & Alliances

Latest posts by John Nishikawa (see all)

I’m gonna knock you out!  Mama said knock you out! I’m gonna knock you out! blared over the speakers as Isilon entered the building at EMC World to capture the Enterprise HDFS Storage World Championship title belt.  The ring announcer’s introduction went like this, “From Seattle, Washington, weighing in at over 150 petabytes of HDFS storage capacity sold to date, Iiiisssilllonnn.  Let’s get ready to rumble!”

In the first round Isilon came out swinging with a total of 6 Hadoop breakout sessions attended by well over 1,000 people in total.  The breakout session punches ranged from Hadoop with Isilon introduction jabs to deep technical uppercut presentations. Check out a Hadoop session in progress below!

photo 1

The next couple of rounds Isilon toyed with its opponent in the Expo Hall, by having our Big Data Analytic partners speak about our joint solutions in the Isilon booth theater, our Hands on Lab showing how to easily deploy Hadoop with Isilon with our step-by-step Hadoop Starter Kit (HSK) instructions (download here), and our presence in the EMC Federation booth demo featuring a Big Data use case and architecture with Isilon.

The knockout punch came fast and sudden in the 4th round.  As part of Isilon President, Bill Richter’s keynote, he included a thought leadership panel on stage with two of our most strategic ‘corner men’ partners.  The panel included, Paul Maritz, CEO of Pivotal, and Tom Reilly, CEO of Cloudera.  Two recognized leaders in this space.  They discussed Big Data trends and their perspectives of when and how Hadoop will REDEFINE how Enterprises approach their data and the valuable insights it will provide the organization.  It was then the opponent’s knees buckled and a loud thump was heard as it hit the canvas.  “7, 8, 9, 10,” was heard and then the match ended.

Bill's Keynote

Data Lake- EMCW

The arena erupted with cheers as the ring announcer raised Isilon’s right arm and told the crowd of thousands, “And, the winner by knockout.  The still undisputed Enterprise HDFS Storage Champion of the World, Isilon!”

On a related note, a mass gathering of people congregated outside the arena.  Many had shirts and signs reading, “Free Hadoop” with an image of a yellow cartoon elephant behind jail bars (see below).  We can’t confirm, but it looked to be some type of movement.  A “Free Hadoop” movement?

Free Hadoop

More on this breaking news next time!



Connect with us on Twitter