Archive for the ‘Awards and Recognition’ Category

IABM Selects EMC as a Game Changer for Storage at NAB Show

Tom "TV" Burns

CTO, Media & Entertainment at EMC

Hello from the NAB Show in Las Vegas! It’s been a terrific couple of days so far and the team is having a great time connecting with our customers, partners, prospects and others in the broadcast and media technology community.

game_changer_logo_for_web_bannerWe’ve got some exciting news to share from the show – the International Association of Broadcasting Manufacturers (IABM) presented EMC with the 2016 Game Changer Award in the storage category for Isilon CloudPools and IsilonSD Edge. These new products help media organizations integrate cloud storage into their current workflows and easily enable new remote office productions.

The media industry is built on change, and today the media business of creation and delivery is no exception. As higher resolution formats and new delivery methods create turbulence in the industry, media professionals are looking for best-of-breed technology that will future-proof their workflows and transform their business to meet tomorrow’s needs.

From day one, EMC has thought differently about the media industry: we’ve always believed in challenging the status quo of how storage is used in creation, processing and delivery of media. With Isilon storage we’ve done that by creating simple, easy to manage, high performance, and cost-effective tiers of storage that are all in one flexible pool.  A single pool of storage lets artists and editors easily share assets across the workflow, while providing a single point of storage management throughout the life cycle of the storage infrastructure.

EMC Isilon SD Edge graphic

Perhaps more importantly, from the ground up, we’ve future-proofed our products by design. The Isilon storage platform can be incrementally and modularly grown as business needs change or technology requires component replacement. There’s no need to acquire the infrastructure today based on predictions of what will happen in the next three years—simply grow the storage system in increments that follow business cycles. If a portion of the infrastructure is no longer cost-effective, gradually replace those portions with new technology—seamlessly and cost-effectively.

The judging panel of 40 independent industry professionals described the products as “a development of a well-established professional, high performance media storage system [that] enables a hybrid approach in migrating to cloud-based storage.”

This Game Changer award is a testament to our team’s dedication and hard work to provide thousands of organizations in the media and entertainment industries the most effective storage solutions. From all of us at EMC, we want to extend our thanks and appreciation to the IABM for this recognition.

Buy Recommendation for EMC – Isilon Momentum

Sam Grocott

Senior Vice President, Marketing & Product Management at EMC ETD

EMC continues its’ string of positive analyst reviews with the latest Buy rating from Peter Misek of Jeffries. Misek specifically calls out the future share gains in NAS Storage at the expense of NetApp with the pending release of new features that will allow Isilon to expand its’ expertise to broader enterprise wide adoption.

According to Misek, “EMC hit a homerun with its VMware acquisition, and we believe Isilon will be another validation of its ‘string of pearls’ acquisition strategy. Our checks indicate that Isilon has added new features that should enable it to jump from its current vertical concentration in Internet, video, and genomics (e.g., Avatar’s special effects were stored on a huge Isilon cluster) to broader enterprise adoption, especially for private clouds.”

Misek initiates coverage of both NetApp and IBM with hold recommendations. Read the full Forbes article here and learn more about EMC Isilon’s new Maverick OneFS coming this fall here.

Isilon: Washington’s Best Workplaces 2012 Extra-large Company Gold Medalist

Sam Grocott

Senior Vice President, Marketing & Product Management at EMC ETD

The EMC team here in Seattle is honored to be chosen as the #1 place to work in a recent ranking by the Puget Sound Business Journal. All of us here at Isilon are not at all surprised – Isilon is energized, fast-paced, and filled with the best and brightest. We’re a team that believes in what we are doing and are all here because we really want to be part of Isilon.

Seattle is a hot market right now for talent. It’s always been a home for innovation—think Boeing and airplanes, Microsoft and software, Amazon and online shopping, and Starbucks and coffee. But among those outstanding companies, EMC is now ranked #1.

Sujal Patel, President of EMC Isilon, says it best. “We create a culture that enables people to feel great about our mission and their role in it.”

EMC continues to grow in Seattle, and we are proud to be a part of this community. Thanks to our entire Seattle workforce for helping to make EMC the best employer in the Emerald City!

It’s Been a Record-Setting, Lunar Landing, Wham Bam Slam of a Year!

WOW. I can’t believe it’s almost been a year since Isilon joined the EMC family. Where does the time go?!

Actually, I can tell you where it went, at least in Isilon’s case. Since last December, when our merger with EMC became official, we’ve been working hard to deliver the industry’s best scale-out NAS solutions to existing and new customers, exceed EMC’s revenue expectations for us, raise our profile at important industry events, release new products, partner with tech giants, break speed records, and settle into our new digs. Just to name a few things…

Here’s a quick recap of what we’ve been up to in the last year:

  • Exceeding financial expectations. EMC’s Big Data solutions, which include Isilon, EMC Atmos and EMC Greenplum, have more than doubled in revenues year over year in the second quarter and third quarter of 2011.
  • Great new customers. Since last December, we’ve announced 14 of the hundreds of new customers we’ve acquired in 2012, all of them doing important and downright amazing work. Just two examples: Our technology is helping the Arizona State University School of Earth and Space Exploration identify ideal landing sites on the Moon. And we’re enabling animators at LAIKA, the studio behind the Oscar-nominated animated film Coraline, to spend more time on creative work and less time waiting for huge rendering jobs to finish.

During 2011, Isilon played an increasingly important role in gene sequencing, petroleum research and exploration, renewable energy research, and cloud computing services. And pretty soon, you’ll be hearing about new customers in sectors we’re just beginning to play in, like the automotive industry.

  • Introducing new products. Along with our new 108NL scale-out NAS hardware, we announced new generations of products to deliver amazing Big Data performance: our Isilon S200 and X200 nodes; version 6.5 of our OneFS operating system; and version 3.0 of SyncIQ (the industry’s only scale-out replication solution).
  • Partnering with tech leaders. In 2011, EMC Isilon joined forces with Cisco, because Big Data needs a Really Big Network, andAdobe Systems, to give media/broadcast customers a top-notch video production system that integrates Adobe’s software with our hardware.
  • Breaking performance test records. Our S200 scale-out NAS system became the new industry performance leader, based on independent benchmark measurements from the Standard Performance Evaluation Corporation. SPEC’s testing data measures networked file performance and overall response times and found that the S200 delivered more than doubled the performance of our competitors.
  • Raising our profile. At this year’s EMC World in Vegas, our CEO Sujal Patel kicked things off with big news: the announcement of our new 108NL scale-out NAS hardware product, which can scale all the way to a whopping 15.5 petabytes, Its the world’s largest single file system and single volume (not braggin’, just sayin’)!

At EMC World, we hosted the first EMC Big Data Storage Summit. The summit explored new perspectives and challenge current theories on how to extract the most value from the world’s data. We also talked about how to help data scientists with the tools, education and resources they need to succeed and how we can use Big Data to make a difference in our world.

Our CTO Paul Rutherford shared his ideas about unlocking Big Data’s full potential at theGartner Data Center Conference. And at this year’s biggest high performance computing conference, Supercomputing ’11, I gave astanding-room-only talkabout how scale-out NAS can help organizations manage their Big Data efficiently.

  • Moving into a new HQ. Two months ago, we packed up andmoved to Seattle’s Pioneer Square neighborhood. Why? We needed space for the extra 200 employees we’ll be hiring (not to mention for the huge flat-screen TV and barista service in our new employee café).

It was an awesome year for us—and we hope for you as well. As 2011 appears in our collective rear-view mirrors, let’s all take a moment to be grateful for what we learned and accomplished. And then, let’s shift our focus to 2012 and the road ahead. Here’s to a year full of big dreams, big ideas, big achievements, and, of course, Big Data!

Happy Holidays to all!

It’s Official: We Blow the Competition Out of the Water!

Today, I’m excited to announce that the EMC Isilon S200 system has been crowned the world’s fastest NAS platform! (We’re also the biggest, check this out 🙂

The Isilon S200 was just announced a few months ago but we were confident that our platform was the cream of the crop. So confident, in fact, that we quickly set out to demonstrate it’s performance with the Standard Performance Evaluation Corporation (SPEC) benchmark, which is designed to mimic file-based workflows: transactional namespace operations, significant amounts of concurrency, and a wide mix of namespace, read, and write operations.

The results easily spoke for themselves – in a per-node comparison, we dominated our closest competitors by more than double:

  • SPECsfs2008_nfs.v3 Results: 1.1 Million NFS IOPS – a 75% increase over closest results from any competitor
  • SPECsfs2008_cifs Results: 1.6 Million CIFS IOPS – a 126% increase over closest results from any competitor

On a per file system basis, we annihilated them! The S200 and OneFS 6.5 are 1710% faster in CIFS IOPS and 176% faster in NFS IOPS, proving that we are far superior when it comes to delivering a single scale-out NAS system that surpasses the closest competition in performance and capacity.

A million I/Os per second is pretty amazing – but honestly, what I find even more impressive is the true linear scalability that our platform provides. We tested seven, 14, 28, and 56 node results in addition to the monster 140 node run – and I challenge anyone to find a more consistent scale. The other item I love about this demonstration is that the S200 we used is a bread-and-butter node for us: one SSD, twenty-three SAS drives, and 48 GB of DRAM – and any customer in the world can cost-effectively scale their cluster from 3 nodes to 140 – with no tuning or gimmicks – and enjoy the linear benefits that OneFS provides.

Okay, enough with the chest thumping. Though it is pretty awesome to be performance (and capacity) champions, we here at EMC Isilon are proud to be setting the standard for big data storage because of what our excellence means in the real world. It means that we are the leaders in helping companies store and access their information faster so they can make the world a better place (a.k.a. deliver to you the latest and greatest chips for your smart phones and find new cures for diseases).

To learn more about EMC Isilon and the SPEC benchmark, visit Additionally, be sure to check out this video with me, Sujal Patel (president of EMC Isilon) and industry partners and analysts as we discuss how EMC Isilon is setting the standard for big data storage.

A Big Win for Big Data

EMC put its weight behind Big Data when it bought us (and our friends at Greenplum) last year, and it looks like the rest of the big boys in IT are following suit, with “Big Data” seemingly on the agenda of most every IT leader around. Whether you believe the hype or not, it is becoming increasingly difficult to ignore Big Data and its potential to change enterprise IT.

Earlier this month, the McKinsey Global Institute gave us a giant high-five with a report entitled “Big Data: The Next Frontier For Innovation, Competition and Productivity.” We couldn’t be happier (well, maybe, but still, this made us pretty happy) to see that other heavyweights are getting on board the Big Data caravan and putting their brain muscle into examining Big Data and its potential impact.

The report sets out to “understand how data is used to create value for stakeholders and implications for private and public sectors and policy makers.” No small feat! The ultimate takeaways for us are A) that data is being created faster and it needs to be stored and managed and B) that simplicity will become more and more important to IT managers as the amount of data – and level of complexity in integrating all business data – swells.

If you’ve got some time this week, I encourage you download this behemoth (all 150 pages can be downloaded here– but hey, at least it’s free and no reg is required!). I promise you, it’ll be worth your while. However, if you don’t have time, I’ve bulleted it out for you below (if you read the report, you’ll learn that visualization is a big component of data consumption).

Big Data is an opportunity. And here are some of the most impressive opportunities and savings that can be realized:

  • $300 billion more value each year for the U.S. health care system, two-thirds of which would come in reduced expenditures
  • A potential for retailers to grow operating margin by 60 percent
  • Up to a 50 percent decrease in product development and assembly costs for manufacturing

Seven Key Insights:

1. Data has penetrated every industry and business function

2. Big data creates value in several ways

• Create transparency and make data immediately available to stakeholders

• Use data to set up experiments in performance variability and improve employee performance

• Segment data and customize to specific markets • Replace and/or support human decision making with algorithms

• Innovate new business models, products, services

3. Use of Big Data will become key in competition and growth in new markets

4. Use of Big Data will lead to better designed products, increase productivity and consumer surplus

5. Not all sectors will can benefit from Big Data, and some face higher barriers in capturing value

6. Lack of talent will be key constraint in realizing the value quickly and usefully. The following three types of talent will be in high demand:

• Deep analytical skills to digest large amounts of information

• Data-savvy managers able to interpret results and make business decisions

• Supporting personnel to maintain hardware and software tools

7. Several issues to be addressed before we can fully capture the value of Big Data:

• Data policies – retention, privacy, security

• Technology and techniques – new hardware and software to store, compute, analyze, and regenerate in consumable format

• Organizational change – most companies today don’t have the incentive infrastructure in place to optimize use of Big Data

• Access to data – 3rd party data may not be available when needed and stakeholders may not be open to sharing

• Industries structure – some industries have inherently higher barriers to overcome in fully realizing the value of Big Data

But if it were that easy, everyone would be doing it, right? The folks at McKinsey highlight some legit challenges that organization leaders and policy makers need to consider when working out a Big Data optimization strategy. As with all emerging tech trends, our current mindset and infrastructure isn’t up to par. What we have currently is:

• Lack of analytical and managerial talent to know what to do with this data

• Lack of correct infrastructure (well, except for Isilon, which is the storage foundation for Big Data 🙂 and appropriate incentives built around big data analysis to spur competition for innovation

• Lack of understanding of the real/immediate benefits to societies, organizations, and individuals

• Lack of safeguards to protect private information

The report itself and the challenges ahead all seem a bit overwhelming, but McKinsey provides great examples of companies who are already pioneering Big Data analysis to benefit their top and bottom lines, like, or some folks that we are lucky enough to work with, like 3TIER and Petro China.

Speaking of 3TIER, they attended our Big Data Storage Summit at EMCWorld a couple of weeks ago and were one of about 30 companies that provided a great deal of insight into what Big Data is – and isn’t – and what we need to do about it. My colleague Chuck Hollis has a great round down of this summit here and I definitely recommend checking it out.

As 3TIER, PetroChina and many more companies demonstrate, a wide range of organizations are already turning Big Data into top and bottom line benefits. The key for business leaders is to align business and IT objectives and gauge where the sweet spots for differentiation and business growth are… And then challenges turn into opportunities.



Connect with us on Twitter