Hello from the NAB Show in Las Vegas! It’s been a terrific couple of days so far and the team is having a great time connecting with our customers, partners, prospects and others in the broadcast and media technology community.

game_changer_logo_for_web_bannerWe’ve got some exciting news to share from the show – the International Association of Broadcasting Manufacturers (IABM) presented EMC with the 2016 Game Changer Award in the storage category for Isilon CloudPools and IsilonSD Edge. These new products help media organizations integrate cloud storage into their current workflows and easily enable new remote office productions.

The media industry is built on change, and today the media business of creation and delivery is no exception. As higher resolution formats and new delivery methods create turbulence in the industry, media professionals are looking for best-of-breed technology that will future-proof their workflows and transform their business to meet tomorrow’s needs.

From day one, EMC has thought differently about the media industry: we’ve always believed in challenging the status quo of how storage is used in creation, processing and delivery of media. With Isilon storage we’ve done that by creating simple, easy to manage, high performance, and cost-effective tiers of storage that are all in one flexible pool.  A single pool of storage lets artists and editors easily share assets across the workflow, while providing a single point of storage management throughout the life cycle of the storage infrastructure.

EMC Isilon SD Edge graphic

Perhaps more importantly, from the ground up, we’ve future-proofed our products by design. The Isilon storage platform can be incrementally and modularly grown as business needs change or technology requires component replacement. There’s no need to acquire the infrastructure today based on predictions of what will happen in the next three years—simply grow the storage system in increments that follow business cycles. If a portion of the infrastructure is no longer cost-effective, gradually replace those portions with new technology—seamlessly and cost-effectively.

The judging panel of 40 independent industry professionals described the products as “a development of a well-established professional, high performance media storage system [that] enables a hybrid approach in migrating to cloud-based storage.”

This Game Changer award is a testament to our team’s dedication and hard work to provide thousands of organizations in the media and entertainment industries the most effective storage solutions. From all of us at EMC, we want to extend our thanks and appreciation to the IABM for this recognition.

Tom "TV" Burns

CTO, Media & Entertainment at EMC
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