Posts Tagged ‘Customer’

Soon you won’t say Travel Safe, instead you’ll say Travel Smart!

Keith Manthey

CTO of Analytics at EMC Emerging Technologies Division

As a frequent traveler myself, I can appreciate this situation.  A lone traveler is enjoying a quiet evening in their hotel.   As they unwind from the day, they peruse the local paper.  They are shocked to learn that their attempt at returning home the next day will be dashed by transit strikes.  All modes of public transportation will be shutdown causing an ill-timed exit from their current travel stop.  There are certainly other ways for the traveler to reach the airport, but the 5x surge pricing for their popular ride sharing application makes it an expensive trip.  There is also an expectation that the ride sharing application drivers might face violence from striking transit workers.  This all could have been avoided if their company subscribed to a travel alert for pending situations.  The advent of situational awareness tools that can monitor travel threats and pair that to traveler itineraries is an evolving field.  It is an advance warning to that weary traveler that forewarns them to seek personal safety and adjust their travel plans accordingly.  In the case of our weary traveler, an advance warning would allow them to change their travel plans in time to avoid this sticky situation.


News Informs, Animated News Empowers

Yasir Yousuff

Sr. Director, Global Geo Marketing at EMC Emerging Technologies Division

Latest posts by Yasir Yousuff (see all)

Animated NewsNews not only informs us of what’s happening around the world. Its investigative nature enhances our system of checks and balances, uncovering wrongdoings and deep-rooted conspiracies that undermine the very integral values of modern civil society.

No, we’re not here to discuss Mossack Fonseca, though its recent revelations do lend a certain credibility to what we plan to talk about.

Did you catch Disney’s latest animation film, Zootopia? For the benefit of those who didn’t, it tells the story of a rabbit police officer and red fox con artist working together to uncover a conspiracy involving the mysterious disappearance of predator civilians. Not many have realized this, but the movie’s ability to explain the concept of a conspiracy to adolescents is something to marvel at.

This makes you wonder about the storytelling power of animation, and whether it could further enhance our understanding of everyday news. Forget erudite commentary understood only by a handful. Think vernacular language, and its mass appeal.


Breakfast with ECS: The Secret Sauce for Cloud Service Providers

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale storage platform.

Breakfast wtih ECSWhen organizations search the hundreds of Cloud Service Providers out in the market to partner with, it can quickly become an extremely daunting task.  Most CSP’s claim to offer unique, expertly managed services that will ‘transform’ or ‘redefine’ or ‘fully optimize’ your IT strategy – all at different and somewhat confusing tiers of cost.  The truth is, entrusting a third party to securely store and manage your data is no easy decision for any organization.

For CSP’s, it’s no secret that having a flexible object-based platform as part of their storage portfolio is a key advantage. CSP’s love object storage for two main reasons: high scalability and low cost. Object storage is infinitely scalable. Need more capacity? Simply add more nodes to the environment. Most object storage platform offerings also leverage low cost commodity infrastructure (x86 servers, SATA drives, etc.) to deliver the cloud-scale economics that most large public cloud providers benefit from. These platforms also do not require expensive disk controllers and RAID implementations often featured in traditional file-based systems.

Munich based CSP Global Access, who specialize in Infrastructure-as-a-Service, Storage-as-a-Service, and Backup-as-a-Service, looked to EMC to provide a secure, highly scalable object-based platform to deploy their new cloud services at scale and at a low cost that they would be able to pass down to their customers.  With no vendor lock-in, enterprise grade security and performance, proven results – and now with ECS in their data center – Global Access can continue to provide a suite of comprehensive cloud services with the highest security and compliance standards worldwide.

Read the Global Access customer profile for the full story on how they implemented EMC Elastic Cloud Storage (ECS).

Daniel Lehman, Key Account Manager of Global Access, says “Some of the things we are able to do to offer low storage prices – are possible but not to grow in the same sizes like with ECS.  With ECS it can be one, two, five, or even ten petabytes with no problem. That’s adding more building blocks but it’s not a problem to grow to these sizes. Automated replication to different locations is integrated as well so we don’t have to worry about how it works – that’s a function of ECS. This can be complicated to offer with other storage products from different vendors as well from EMC so this is one of the unique things of ECS for us.”

Watch the full video below to hear more about how Global Access uses ECS to offer new specialized cloud services to their customers.

Are you a CSP looking to deploy new cloud services? Get started by trying ECS for FREE for non-production use by visiting

Space Fury in a Med Rush for Information

Yasir Yousuff

Sr. Director, Global Geo Marketing at EMC Emerging Technologies Division

Latest posts by Yasir Yousuff (see all)

7,000 to 8,000 patients a day. 1.89 million patients a year. All in a single 1,400-bed facility providing medical research, teaching and rehabilitation services. This is the Nanjing Children’s Hospital (NCH), the largest children’s medical facility in Jiangsu Province, China.

Doing the Right Thing Presents ChallengesHealthcare

If you caught Mad Max: Fury Road sometime in 2015, you could probably imagine what the situation would be like when desperate masses can’t get their immediate needs met. In the case of Mad Max, it was thousands of thirsty people deprived of water, a precious commodity held back by the evil cult leader, Immortan Joe, to control and keep them in constant disarray.

When someone enters with a medical emergency, the hospital has to find a way to treat the patient, even if the hospital can’t cope with the capacity. And for reason and one reason alone: because it’s the right, human thing to do. The good news is where human limitations await, technology opens doors.

Many hospitals like NCH rely heavily on a picture archiving and communication system (PACS) for x-rays, computerized tomography (CT) scans, and magnetic resonance imaging (MRI) scans. This system supports accurate and rapid diagnosis as well as treatment by radiologists and attending physicians.

One of the problems faced by NCH was how its existing storage, which supported both its PACS and Hospital Information System (HIS), could not keep up with the performance and capacity required to meet the demands associated with more advanced medical imaging technology.

A research paper titled Empowering Personalized Medicine with Big Data and Semantic Web Technology: Promises, Challenges, and Use Cases predicts by 2020, healthcare data will reach 25,000 petabytes, a 50-hold increase from 2012. As new medical devices are introduced to offer better treatment modalities to patients in hospitals, the demands of storing and accessing data will become more prevalent.

Making It Easier to Do the Right Thing

So what’s the solution? The flexibility of a single file system storage that makes it easy for physicians to search, archive and scale, when required.

In NCH’s context, EMC Isilon’s X200 Series scale-out storage was implemented as the platform for its PACS solution. It has not only enabled quick scalability, but maintains system performance as more users and files are added, speeding access to large numbers of recent and historical medical images and records.

Like how speed was critical to saving the lives of Max Rockatansky and Imperator Furiosa in Mad Max as they attempted to escape an entourage of villains, speedy access to information can also save the lives of patients. Every split second counts in medical treatment, sometimes making the difference between life and death.

“In the past, I didn’t want to add too many users to PACS because I knew it would affect the experience of the current users in the system,” says Sunnan Qian, IT Manager at NCH. “Now I can increase the number of PACS users as demand requires with the confidence that performance will be maintained, ensuring we provide our physicians with consistent, fast access to medical records.”

Read the Nanjing Children’s Hospital Case Study to learn more.

Silos Belong in the Scrapyard

Another hospital that has benefited from centralized storage is Tokushima University Hospital (TUH). As a university hospital responsible for providing health-care services to Japan’s Tokushima Prefecture, it has a legal requirement to store certain data and images for a period of time, meaning a greater need for long-term storage than a regular nonteaching hospital.

“Our Data volumes will continue to increase as we become more reliant on technology systems to support diagnosis and treatment,” says Ken’ichiro Shimai, Deputy Director, Medical IT Center, TUH. “New CT and MRI modalities mean huge volumes of image data, added to the images already produced by the cardiovascular, endoscopy, ultrasound, and surgery departments. There volumes of data are growing year-on-year.”

TUH’s IT infrastructure initially comprised between 70 to 100 silo systems, which made it difficult to access patient records easily.

Consider a car chase in Mad Max, and how the protagonists urgently need to reach for a weapon to shake the villains off their tail, but have no idea which car compartment it is in. Information, in the medical context, is a powerful weapon. The ease of accessing it greatly increases the chances of a patient’s survival.

After implementing a similar EMC Isilon X200 storage system, TUH has successfully moved away from its silo-based data systems onto one of centralized management and control, enabling all medical data to be digitized and stored centrally. This ensures patient records remain immediately accessible to medical personnel to assist them in prescribing the most appropriate treatment.

Read the Tokushima University Hospital to learn more.

Backup to the Future

In an article by Financial Times, it discusses how the ability to monitor health indicators constantly – through devices such as wearables – rather than periodically during check-ups can be considered new medicine. These constant data flows may yield insights that force physicians to rethink the way they treat their patients. It’s safe to say that the storage and interpretation of medical data will play an increasingly vital role over the next few years.



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