Posts Tagged ‘Elastic Cloud Storage’

India’s Largest Search Engine Dials into Object Storage

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of the Emerging Technologies ECS blog series, where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), Dell EMC’s cloud-scale storage platform. 

Navigating the World Wide Websearch

The World Wide Web was invented by an independent contractor at a nuclear research facility in Switzerland back in the late 80’s (who knew!) In its early stages, the web was extremely clumsy and had to be completely indexed by hand. It didn’t take long for the computer geeks of the world to create a very rudimentary search engine tool comprised of a searchable database of files that captured all public directory listings – the big problem here was the data they were able to ingest was limited and searching through it was a very manual and tedious task. After a few years of development, “all text” search engines were established (which is what we currently use today) providing users the ability to search for any word within the contents of any web page.

Up to this point, search engine tools were developed mostly by university researchers and small startups and although showing lots of promise, they had a difficult time monetizing them. Then one day a spinoff from a startup shop came up with the brilliant idea to sell search terms; a ‘pay-for-placement’ service to businesses which made search engines one of the most lucrative tech businesses almost overnight.     

Just Dial Limited

Like Google to the United States and Baidu Inc. to China, Just Dial Limited is the premier search engine provider in India. Just Dial also provides services to the US, UK, UAE, Canada and satisfies over 1.5 billion daily customer requests that come in from around the world.

The challenge: Just Dial had a strict retention policy of five years for their customer’s data with most of it being static and infrequently accessed. Their traditional SAN infrastructure was neither a cost effective nor scalable solution and like many other organizations, they had their concerns around putting sensitive customer data into the public cloud. There was also a constant demand for storage from their application developers and storage admins as capacity seemed to always be running thin.

The solution: Just Dial was in the market for an in-house, native object cloud-based solution that provided universal access, multi-site support, and easily integrated with their cloud services. They chose Dell EMC’s Elastic Cloud Storage (ECS) and would see an 80% reduction in their overall storage management costs. Just Dial was able to easily provision unlimited capacity to their end-users, move all static archival data to ECS by policy, and experience true cloud-scale economics across their data centers. Watch the video below for the full story:

 

Want to start your Digital Transformation with ECS? Find out how by visiting us at www.dellemc.com/ecs or try the latest version of ECS for FREE for non-production use by visiting www.dellemc.com/getecs.

Embrace Digital Transformation with Elastic Cloud Storage (ECS) 3.0

Sam Grocott

Senior Vice President, Marketing & Product Management at EMC ETD

Digital Transformation is drastically changing the business landscape, and the effects are being felt in every industry, and every region of the world. For some, the goal of this transformation is to use technology to leapfrog the competition by offering innovative products and services. For others, the focus is on avoiding disruption from new market entrants. Whatever your situation might be, it’s clear that you can’t ignore the change. In a recent study by Dell Technologies, 78% of global businesses surveyed believe that digital start-ups will pose a threat to their organization, while almost half (45%) fear they may become obsolete in the next three to five years due to competition from digital-born start-ups. These numbers are a stark indication of the pressure that business leaders are feeling to adapt or fall by the wayside.

But for IT leaders, this raises an uncomfortable question: Where will you find the money to make this transformation? You’re already under constant pressure to lower IT costs. How can you invest in new technologies while still doing this?

Elastic Cloud Storage (ECS), Dell EMC’s object storage platform, was built to help organizations with precisely this challenge. After being in market for just under two years, the latest release, ECS 3.0 is being announced at Dell EMC World today. ECS is a next-generation storage platform that simplifies storage and management of your unstructured data, increases your agility, and most importantly, lowers your costs. Let’s take a look at some of the ways ECS can help modernize your datacenter, clearing the way for you to embrace Digital Transformation.

Simplify and Accelerate Cloud-Native Development

The success of companies like Uber and AirBnB has highlighted the transformative power of “cloud native” mobile and web apps. Enterprises everywhere are taking note – in the previously mentioned Dell Technologies survey, 72% of companies indicated that they are expanding their software development capabilities. Often, these software development efforts are directed towards “cloud-native” applications designed for the web and mobile devices.

ECS is designed for cloud-native applications that utilize the S3 protocol (or other REST-based APIs like OpenStack Swift). ECS natively performs many functions like geo-distribution, ensuring strong data consistency and data protection, freeing up application developers to focus on what moves their business forward. This greatly increases developer productivity, and reduces the time to market for new applications that can unlock greater customer satisfaction, as well as new sources of revenue.

Reduce storage TCO and complexity

Legacy storage systems that sit in most enterprise datacenters are struggling to keep up with the explosion in unstructured data. Primary storage platforms are constantly running out of capacity, and it is expensive to store infrequently accessed data on these platforms. Additionally, as many businesses operate on a global scale, data coming in from different corners of the world ends up forming silos, which increase management complexity and lower agility in responding to business needs.
ECS is compatible with a wide range of cloud-enabled tiering solutions for Dell EMC primary storage resources like VMAX, VNX, Isilon and Data Domain.  Additionally, ECS is certified on many 3rd party tiering solutions, which enable it to act as a low cost, global cloud-tier for 3rd party storage platforms. These solutions drive up primary storage efficiency and drive down cost by accessing a lower cost tier with ECS. Tiering to ECS is friction-free, which means that apps or users accessing primary storage don’t have to change any behavior at all.

image1

Tape Replacement

The new ECS dense compute rack D-series increases storage density by more than 60%, making it an ideal replacement for tape archives. The D-Series comes as an eight node system that provides the highest density configurations for ECS at 4.5PB (D-4500) and 6.2PB (D-6200) in a single rack.

These new configurations provide the low cost and scalability benefits of traditional tape solutions, but without the lack of agility, poor reliability, and operational difficulties associated with storing data on tape.  Additionally, ECS makes business data available to BUs in an on-demand fashion. This allows organizations to fully embrace Digital Transformation, which relies on insights mined from business data to create more compelling experiences for customers.

Legacy application modernization

ECS can serve as an ideal storage platform for organizations looking to modernize legacy LoB applications that utilize or generate a large amount of unstructured data. Modifying legacy apps to point to ECS using the S3 (or other REST-based APIs like OpenStack Swift) protocol can help reduce costs, simplify maintenance of the application, and allow them to scale to handle massive amounts of data.

Take the Next Step

Learn more about how ECS can enable your transformation , follow @DellEMCECS on Twitter, or try it out – for free!

 

 

Breakfast with ECS: The Swiss Army Knife of Cloud Solutions

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale storage platform.

ECS Cloud Enabling ToolsA Swiss army knife is a multi-layered tool equipped with a variety of attachments that can serve up many different functions. When first introduced in the late 1880s, it revolutionized the way soldiers performed their daily tasks – anything from disassembling service rifles to opening up canned rations in the field.  Fast forward to 2016, the use of the Swiss army knife may have changed quite a bit but the initial concept of consolidating various components into a single multi-purpose tool has certainly influenced organizations and industries across the world.

EMC’s Elastic Cloud Storage (ECS) is without question the Swiss army knife for cloud solutions.  ECS revolutionizes storage management by consolidating varied workloads for object, file, and HDFS into a single, unified system.  You can manage both traditional and ‘next-gen’ or ‘cloud-native’ applications on a platform that spans geographies and acts as a single logical resource.  Just like a Swiss army knife, ECS can maximize capacity by packing a lot into a tiny space.  ECS Appliance can squeeze in sixty 8TB drives into a standard 4U DAE with up to 4PB of storage in single rack, for a highly dense platform with a very economical data center footprint.

(more…)

Breakfast with ECS: Most Wanted Cloud Storage Feature Series – Part 5: Superior Economics

Diana Gao

Senior Product Marketing Manager at EMC² ECS

Welcome to another edition of Breakfast with ECS, a series where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), EMC’s cloud-scale object storage platform.

Hello folks!

Breakfast wtih ECSGlad to have you back on this ECS feature series journey.

In the previous blog of this series, we discussed ECS’ enterprise-class features. In this blog, we’ll discuss why ECS has superior economics.

Entering the public cloud is simple. But as the data you store in the public cloud reaches a certain scale, it becomes simply expensive. You have to pay for every single time you touch your data – you must pay someone else a small fee to store your data, and another fee each time to index it, like it, share it, download it or even to just plain look at it.

(more…)

ECS for OpenStack is a ‘swifter’ route to enterprise-grade persistent storage

Nisha Narasimhan

Nisha Narasimhan

Principal Product Manager at EMC Emerging Technologies Division

A vast majority of our enterprise customers continue to ask us about using EMC Elastic Cloud Storage (ECS) with their OpenStack infrastructure – and how easy it would be to use ECS as a drop-in replacement for OpenStack’s object storage, Swift. The good news is that, with the release of ECS 2.2.1, ECS integration for OpenStack just got easier – as I’ll explain.

OpenStack Swift is great to get started with OpenStack. However, as you move out of proof-of-concept (POC) into larger production environments, the platform weaknesses swiftly show up – keeping costs under control while maintaining compliance- typical enterprise grade features in a persistent storage system at scale is very difficult.

OpenStack Swift has gaps to address to be truly enterprise-ready

OpenStack Swift falls short of being a true enterprise-grade production-ready solution. It is not simple to scale out to thousands of nodes, has limited erasure coding support, and performance for both large and small data objects is not on par with commercial object storage offerings.

Further, as you grow across sites you will require ‘strong’ data consistency – to ensure that changes to a dataset in one location are immediately reflected in the copies of the dataset in other locations. OpenStack Swift provides only ‘eventual’ data consistency – which can leave your applications struggling to handle synchronization across multiple sites.

OpenStack Swift purely focuses on accessing objects via the Swift protocol leaving out other protocols in use by applications today. For example, if you want to analyze your data using Hadoop, you will first need to move your data from OpenStack into a separate HDFS cluster – which will cost your time, resources and datacenter space. Similarly NFS access to OpenStack Swift can only be achieved via external NFS Gateways.

An enterprise-grade object storage for OpenStack

ECS is a cloud-scale object storage platform. It is an attractive drop-in replacement for OpenStack Swift – with its ability to handle massive scale, production-grade performance for objects (large or small), built-in metadata search capabilities, multi-protocol access on the same data (object via Swift API or S3, NFS and HDFS for in-place Hadoop analytics), multi-tenancy, and active-active geo-distribution with strong consistency.

With the release of ECS 2.2.1, featuring ‘ECS Swift’, you can now easily provision and use ECS object storage from OpenStack.

Seamlessly integrate ECS into your OpenStack environment

In OpenStack deployments, identity and access management is handled by OpenStack Keystone. To enable integration with OpenStack, ECS 2.2.1 offers native support for interop with Keystone v3.0.

Out of the box, ECS can now register itself with Keystone, and use Keystone to authorize ECS Swift service requests. This integration also enables Keystone to be the ‘single source of truth’ with respect to user identities, eliminating the need for duplication of identities in ECS.

The behind-the-scenes interaction between ECS and OpenStack Keystone works as follows: if you are an OpenStack user, when you authenticate to Keystone, it will present digital credentials explaining who you are. Keystone verifies your identity and presents you with a Keystone token. You then make a request to the ECS Swift service with this token. To serve the request, ECS forwards the token to Keystone for token authorization, and ensures that you are authorized to perform the requested action, prior to rendering the request.

 

ECS Intergration with OpenStack

Keystone integration allows ECS to be a drop in replacement for OpenStack Swift. But our plans don’t stop here! With upcoming releases we will continue to enhance ECS for tighter integration with OpenStack (support for Manila File Services and support for OpenStack metadata search) – so keep watching this space.

EMC ECS software is available to download now and try free.

Learn more about object storage with EMC ECS.

Categories

Archives

Connect with us on Twitter