Posts Tagged ‘File’

Sci-Fi Today, Reality TV Tomorrow

Yasir Yousuff

Sr. Director, Global Geo Marketing at EMC Emerging Technologies Division

Latest posts by Yasir Yousuff (see all)

There’s been a fair bit of hype surrounding the latest SpaceX upright rocket landing. Simple as it seems, the excitementSci-Fi Today, Reality TV Tomorrow, at least for me, stems from how the feat has brought us one step closer to fulfilling our sci-fi fantasies – etched into our minds by the many blockbuster flicks Hollywood has produced.

If you can recall one of the opening scenes of The Martian, we witnessed the Mars Ascent Vehicle (MAV) lifting off, attempting to escape an ensuing dust storm. While most of the focus was on the misfortune of Mark Watney – played by Matt Damon, left behind after being struck by debris, you could say we took for granted how easily the MAV ascended into space. Combine the thought of how the MAV got there in the first place, and you have yourself a similar parallel to the SpaceX launch and landing.

So what am I getting at? Science fiction only remains science fiction until technology catches up with our imagination. This applies not just to space travel, but every other area of technological advancement.

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InsightIQ 4.0 – the latest in Data Insights for Isilon

Patrick Lynch

Consultant Product Manager at EMC Isilon

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Isilon environments are large, powerful and efficient, but sometimes actions by users can negatively impact that performance and efficiency.  In these cases, storage admins need tools to quickly understand what’s going on and who’s doing what and how resources are being used.

We collectively call these needs “Data Insights” and have defined three vectors of innovation to address these needs:

  • Actionable Understanding: quick access to relevant data that helps to understand what’s going on and who’s doing what
  • Improved Storage Utilization: tools to track and manage how resources are being used
  • Personalized Dynamic Information: enabling customers to get exactly the information and value they need out of their Isilon environment

The “showcase application” for Data Insights in your Isilon environment is InsightIQ.  InsightIQ provides easy and powerful drill-down of thousands of real-time performance statistics to help admins quickly interpret and understand what’s going on in their Isilon clusters, and even who’s doing what type of activity.  The screenshot below shows just one example of breaking down a cluster’s network throughput by client.  Mind you this is just the first level of drill down.  You can also apply filters to explore more details about the activity of that top user.  Views like this are available for a wide range of real-time performance metrics including node performance, disk performance, cluster events and more.Insight IQ Dashboard

This week we released version 4.0 of InsightIQ which rolls up all the foundational improvements that were delivered throughout 2015 increasing performance and reliability as well as introducing new capabilities and support for the latest release of OneFS, version 8.0.

The exciting enhancements delivered in InsightIQ v4.0 include:

  • Capacity Utilization Forecast Tool (see screen capture below) at the cluster level that can also be broken out by tier and nodepool to help predict when and what type of resources will be needed to support the growth trends in your Isilon environment.
  • Improved management options for the data collected, stored and analyzed by InsightIQ.
  • Deliver fresher insights on the Isilon File System leveraging the improved FSA (File System Analytics) capability in OneFS 8.0 which was released earlier this month.

Insight IQ Reporting

Best of all, in October 2015, EMC made InsightIQ a zero-cost solution!  This move has encouraged more and more customers to take advantage of the great Data Insights capabilities of their Isilon environments, and positioned them to reap benefits throughout this year as we continue to make improvements to InsightIQ.

Try out InsightIQ today, if you haven’t already started using it!  If you have InsightIQ, upgrade to this newest release and start down the path of improving your Data Insights experience in your Isilon environment.

3 Ways Scalable Technology is Enabling Media & Broadcast Companies

Yasir Yousuff

Sr. Director, Global Geo Marketing at EMC Emerging Technologies Division

Latest posts by Yasir Yousuff (see all)

We want great content, 3 ways scalable techand we want it now. We are a generation used to instant gratification, and technology has only served to amplify the need to be constantly connected on the go. This has created a unique broadcasting market dynamic in many developing countries – particularly in the Asia Pacific—the era of the Connected Consumer. According to International Data Corporation (IDC) in an article from OnScreen Asia, mobility is crucial to the lives of many consumers and the survival of businesses in Asia Pacific region, due to the combination of a fast growing economy and a lack of fixed infrastructure in developing countries. Broadcast companies must adapt to suit changing consumer preferences or risk becoming irrelevant.

How can businesses leverage mobile device adoption and utilize it to engage a fragmented audience?

Future-proofing—Staying Three Steps Ahead
Multi-platform content delivery is an industry trend broadcast companies are starting to embrace as a new way to engage consumers, monetizing those engagements, and better managing the user experience. This is to be expected especially with the rise of on-demand video platforms, consumer mobility, and the proliferation of smartphones and tablets. New media services deliver web content to audiences through live streaming, as well as on-demand services via PCs and mobile devices.

This converged development of traditional and new media services has led to transmedia storytelling—the development of stories across multiple forms of media to deliver unique pieces of content across each channel. These pieces of sequential content work together to form a bigger picture, serving the purpose of reaching a wider target market. Therefore, the move to IP-based infrastructure becomes increasingly important as broadcast technology buyers continue to look for ways to make broadcast operational environments more efficient.

Broadcast companies, such as Zhejiang Radio and Television Group (ZRTG) in China, are focusing on enhancing the customer experience using intelligent selection to enhance content delivery. Selecting IP storage with EMC Isilon was a forward-thinking decision ZRTG made because it met the long-term performance requirements to access and edit media assets for high quality broadcast content. According to Luo Leiyi, Sector Chief at ZRTG, “One of the most important features of the EMC Isilon solution is the modular scalability, because as a broadcaster we need storage capacity to be quickly added as our programming and content services expand across multiple formats.”

Going Harder, Better, Faster, Stronger
In recent times, efficiency has been a key motivation of broadcast technology purchasing. Increased operational efficiency and cost savings have proven to be considerably more significant than cutting-edge technology, according to Devoncraft’s 2014 Big Broadcast Survey. We have seen this with production companies moving to file-based or tapeless workflows—choosing to entirely digitize their content, consolidate silos, as well as streamline processes. This centralized data management and retrieval lowers migration workloads between core online facilities and secondary storage. To put it simply, content is created faster and at a lower cost, thanks to improved management and application efficiency.

Post-production firm, Adnet Global prides itself on same-day delivery for most of their services with EMC Isilon. To achieve this speed, large file and dataset transfers are spread over the EMC Isilon nodes, enabling massive gigabit per second throughput and the exchange of files within a predictable time. Nivas Patil, Senior Manager of Technology at Adnet Global explains, “The files for production are immediately available, which means we have more time to complete each job. Due to the performance, scalability, and high availability of the EMC Isilon storage, we have definitely increased our productivity.”

Time is Money
We all know time is money, and this is even more pertinent in the fast paced broadcast industry. As rich-media file sizes continue to increase and deadlines get shorter, production companies need to evolve the workflow to decrease time-to-market as well as reduce media production costs. There can be no time for downtime, and high systems availability is crucial. Downtime can be very expensive when you are Rising Sun Pictures (RSP), an Australia-based visual effects company which has worked on high profile feature films such as Gravity and X-Men: Days of Future Past.

Mark Day, Head of Systems at RSP comments, “If a single node goes offline, there’s an automatic failover to other nodes in the Isilon cluster. Every piece of work we do is complex. Our software is demanding on storage because we produce more than a terabyte of data per hour. But we’re very confident that our valuable creative work and intellectual property is protected by Isilon.”

 

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