Posts Tagged ‘Just Dial’

India’s Largest Search Engine Dials into Object Storage

Corey O'Connor

Senior Product Marketing Manager at Dell EMC² ETD

Welcome to another edition of the Emerging Technologies ECS blog series, where we take a look at issues related to cloud storage and ECS (Elastic Cloud Storage), Dell EMC’s cloud-scale storage platform. 

Navigating the World Wide Websearch

The World Wide Web was invented by an independent contractor at a nuclear research facility in Switzerland back in the late 80’s (who knew!) In its early stages, the web was extremely clumsy and had to be completely indexed by hand. It didn’t take long for the computer geeks of the world to create a very rudimentary search engine tool comprised of a searchable database of files that captured all public directory listings – the big problem here was the data they were able to ingest was limited and searching through it was a very manual and tedious task. After a few years of development, “all text” search engines were established (which is what we currently use today) providing users the ability to search for any word within the contents of any web page.

Up to this point, search engine tools were developed mostly by university researchers and small startups and although showing lots of promise, they had a difficult time monetizing them. Then one day a spinoff from a startup shop came up with the brilliant idea to sell search terms; a ‘pay-for-placement’ service to businesses which made search engines one of the most lucrative tech businesses almost overnight.     

Just Dial Limited

Like Google to the United States and Baidu Inc. to China, Just Dial Limited is the premier search engine provider in India. Just Dial also provides services to the US, UK, UAE, Canada and satisfies over 1.5 billion daily customer requests that come in from around the world.

The challenge: Just Dial had a strict retention policy of five years for their customer’s data with most of it being static and infrequently accessed. Their traditional SAN infrastructure was neither a cost effective nor scalable solution and like many other organizations, they had their concerns around putting sensitive customer data into the public cloud. There was also a constant demand for storage from their application developers and storage admins as capacity seemed to always be running thin.

The solution: Just Dial was in the market for an in-house, native object cloud-based solution that provided universal access, multi-site support, and easily integrated with their cloud services. They chose Dell EMC’s Elastic Cloud Storage (ECS) and would see an 80% reduction in their overall storage management costs. Just Dial was able to easily provision unlimited capacity to their end-users, move all static archival data to ECS by policy, and experience true cloud-scale economics across their data centers. Watch the video below for the full story:

 

Want to start your Digital Transformation with ECS? Find out how by visiting us at www.dellemc.com/ecs or try the latest version of ECS for FREE for non-production use by visiting www.dellemc.com/getecs.

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