Much has been made of the impending move to a largely IP and hybrid cloud infrastructure in the media and entertainment industry and with good reason. Over the last decade the shift from SDI to IP has been met with both cheers and jeers. Supporters of transitioning to IP speak of vast operating and financial benefits, while traditional broadcast facilities and operators are still struggling to reconcile these potential gains with their unease over emerging standards and interoperability concerns.

In an effort to assuage these concerns, EMC alongside several of the industry’s leading vendors such as Cisco, Evertz, Imagine Communications and Sony have joined the Alliance for IP Media Solutions (AIMS). AIMS, a non-profit trade alliance, is focused on helping broadcast and media companies move from bespoke legacy systems to a virtualized, IP-based future – quickly and economically. Believing open, standards-based protocol as critically important to ensuring long-term interoperability, AIMS’ promotes the adoption of several standards: VSF TR-03 and TR-04, SMPTE 2022-6 and AES67.

It is important that organizations continue to advocate for AIMS’ roadmap for open standards in IP technology and do their part to educate each other, which is why we recently partnered with TV Technology and Broadcast Television and internet production technology conceptEngineering to develop an e-book titled “The IP Transformation: What It Means for M&E Storage Strategies”. It examines how the combination of standard Ethernet/IP networking, virtualized workflows on commodity servers and clustered high-performance storage is influencing new video facility design and expanding new business opportunities for media companies. The e-book takes a closer look on topics such as media exchange characteristics, the eventual fate of Fibre Channel, Quality of Service (QoS) and storage needs for evolving media workflows.

To learn more about the shift to IP, visit EMC at IBC 2016 at stand 7.H10, September 9-13. The media and entertainment experts will be onsite exhibiting an array of new products and media workflow solutions that include 4K content creation, IP-based hybrid-cloud broadcast operations, and cloud DVR on-demand content delivery. EMC will also be demonstrating a number of partner solutions at IBC, including:

Pixspan, Aspera and NVIDIA

Advances in full resolution 4K workflows – EMC, Pixspan, Aspera, and NVIDIA are bringing full resolution 4K workflows to IT infrastructures, advancing digital media workflows with bit exact content over standard 10 GbE networks. Solution Overview

Imagine Communications

Integrated channel playout solution with Imagine Communications – EMC and Imagine Communications bring live channel playout with the Versio solution in an integrated offering with EMC’s converged VCE Vblock system and EMC’s Isilon scale-out NAS storage system. Solution Overview

MXFserver

Remote and collaborative editing solution with MXFserver –EMC and MXFsever are announcing an integrated disk-based archiving solution that allows immediate online retrieval of media files. The combined solution utilizes MXFserver software and EMC’s Isilon scale-out NAS to deliver storage as well as a platform for industry-leading editing applications. Solution Overview

Anevia

Cloud-based multi-platform content delivery with Anevia – The joint release from Anevia and EMC allows media organizations to deliver OTT Services: Live, Timeshift, Replay, Catchup, Start over, Pause, CDVR, and VOD to provide content to all devices, enabling consumers to access and view content they have recorded on any device at any time. Solution Overview

Rohde & Schwarz

EMC and Rohde & Schwarz announce an interoperability with Isilon storage and the Venice Ingest and Production platform. Venice is a real-time and file-based ingest and playout server from Rohde & Schwarz. Solution Overview

NLTek

EMC and NLTek bring a combined solution enabling integration with Avid Interplay. Working within the familiar Avid MC|UX toolset, users are able to store and restore Avid Assets to an EMC Isilon or ECS media repository—creating a unified Nearchive. Solution Overview

For more information and to schedule a meeting at IBC, please visit our website.

 

 

Ryan Sayre

Ryan Sayre is the CTO-at-Large for EMC Isilon covering Europe, Middle East, and Africa. Ryan has prior hands-on experience in production technology across several types of production workflows. Previously before working in the storage industry, he was an IT infrastructure architect at a large animation studio in the United States. He has consulted across entertainment sectors from content generation and production management to digital distribution and presentation. Ryan’s current role allows him to assist in enhancing the Isilon product for both current and future uses in media production, share his findings across similar industries and improve the overall landscape of how storage can be better leveraged for productivity. He holds an MBA from London Business School (UK), Bachelors of Science in Computer Science from University of Portland (USA). In his free time, he is an infrastructure volunteer for the London Hackspace and an amateur radio enthusiast using the callsigns M0RYS and N0RYS.

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